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Ré-création MTL: immersive culture to bring people back downtown

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Ré-création MTL: immersive culture to bring people back downtown

The Montreal Chamber of Commerce unveiled the program for Ré-création MTL on Monday, which is being launched today at various locations in downtown Montreal. On the menu: monumental metro works, a giant Moment Factory arcade and funny sound bites.

Ré-création MTL aims to revitalize downtown with a total of eight free creative and sensory proposals intended for workers, but also for tourists from here and elsewhere.

One of these proposals is an enhanced version of the Festival Art Souterrain, which has been renamed Festival Art Souterrain XL for its fourteenth edition. On an expanded route, contemporary art covers Montreal’s underground pedestrian network with presentations of the works of some forty local and international artists.

In the program: installations, paintings, presentations, videos, photos, works of digital art and sculptures, grouped under the theme of diversity and integration. Visible until June 30.

Montreal, a future leader in the areas of experience?

Frédéric Loury, general manager of the festival, is pleased with the outstretched hand of the business community and property owners towards the arts community. He also believes this is a trend that is likely to widen.

Over the past year, we’ve opened up more conversations about the idea of ​​a year-round presence, he explains. More and more large landlords are understanding the value of connecting with communities and making their spaces more experienced, not just utilitarian.

Mr. also insisted. Loury that Montreal is well placed to be a leader in this marriage between real estate and experience. This is a path that is still very rare around the worldhe says.

This opens up a wonderful path for creative studios, artists, curators, curators, and therefore cultural workers. [qui voudraient] current works, innovations, techniques that can fit longer periods within these areas.

A giant arcade where the body acts as a joystick

In the same spirit, Moment Factory will install on the first floor of the Eaton Center a human arcade game that people can play in an immersive way thanks to augmented reality.

We picked up the popular concept in the 1980s, but the idea was to remove it from the screenexplained Marie-Pier Veilleux, director of public affairs and international relations at Moment Factory.

This is a field that opens up at the Eaton Center, where people will be invited to play with their colleagues. And their body acts as the controller, so we don’t have to use things anymore, we use motion detection and tracking technologies.

Until June 23, members of the public will therefore be able to compete in games inspired by classics such as Tetris where pong, by the sweat of their foreheads. Ms. also advised. Veilleux are interested in abandoning boots and high heels in favor of sports shoes.

Sound bites : dinner with Martin Perizzolo

Bringing immersive activities in the field of gastronomy, Le Central restaurant, on the corner of Sainte-Catherine and Saint-Laurent, offers food that can be tasted by mouth and eye as well as by ear, with sound audio story developed locally. artists, with a humorous touch presented by Martin Perizzolo.

We wanted something fun so I was approached. It’s a soundtrack we listen to while eating in fact, with a reflection on the sadnessexplanation of the comedian.

Bouchées sonores is an experience to enjoy alone or with others until December 16 during Central’s opening hours. All you need is your smart phone, headphones, and your appetite.

The activity was designed by art and design studio Daily tous les jours, which has already created collective attractions for the public space, such as musical swings near the Place des Arts.

The complete programming of Ré-création MTL is available online (New window).

Source: Radio-Canada

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