It wasn’t easy to refuse Super Bowl ads, stadium naming ads, big partnership deals a few months ago, but we did it.Chinese-Canadian entrepreneur Changpeng Zhao tweeted, referring to the options of other cryptocurrency platforms such as Crypto.com.

Now we are hiring 2000 people to open positions in Binancethe caller added to his own CZ.

He makes this decision as other big names in the cryptocurrency sector are the opposite of continuing layoffs as they face a difficult economic environment.

This is particularly the case with Coinbase, which announced on Tuesday the elimination of 18% of its workforce, or 1,100 positions. The Crypto.com and BlockFi platforms have also separated some of their staff.

Unlike Coinbase, which has been listed in the United States since 2021, Binance, the largest cryptocurrency exchange by volume, does not sell to the public and does not share the total number of staff members.

Double or quits

Due to the lack of market appetite for risky assets, the value of cryptocurrencies has been declining for several months.

Bitcoin, the most popular cryptocurrency, has fallen approximately 70% from its all-time high set in November. Thursday, it approached the symbolic low of 20,000 US dollars (nearly 26,000 Canadian dollars), a level below which it has not fallen in more than a year and a half.

Despite these conflicts, Binance sees the future with optimism. Binance will continue to recruit talent, including many who are currently unemployed and looking for their next job.commented Lil Read, analyst for the company GlobalData.

Binance’s view is clearer: while others are evicting, they are tenants. This mindset will put Binance in a favorable position to approach a future that is definitely full of uncertainty.added the expert.