Leslie Grace Martinez as Batgirl: bad news.
The new death of bad girl just sent instant shockwaves through Hollywood. The film, with a $ 75 million budget that has grown to $ 90 million due to COVID-related surpluses, had finished filming months ago and was in trial screening, just like directors Adil El Arbi. and Bilall Fallah (Bad boys forever, Ms. Marvel ), responsible for post-production.
Stella Leslie Grace (In the Highlands) had given several interviews expressing his enthusiasm for getting the lead role and working with the co-stars Michael Keaton (as Batman)JK Simmons (as his character’s father, Commissioner Gordon) and Brendan Fraser (as the villain, Firefly).
In other words, the film was almost done and was already raising awareness among fans. Why did Warner Bros. decide not to release it, not even on the HBO streaming platform?
Leslie Grace takes off her Batgirl uniform. Clarin archive photo
Various sources indicate this bad girl was made under a different regime at Warner Bros., led by Jason Kilar and Ann Sarnoff, who focused their efforts on developing a new streaming platform, HBO Max.
failed strategy
This effort included Kilar’s mistaken decision to simultaneously bring forward the 2021 releases. – joint premiere in theaters and in streaming –which helped build the subscriber base, but also jeopardized the studio’s reputation.
Even before David Zaslav took over as CEO of the fledgling Warner Bros./Discovery, the executive embarked on a highly publicized listening tour designed to repair the company’s relationship with the creative community.
Lelie Grace Martínez, as we would see her in the film ..
As part of this effort, Zaslav did not hide this reversed Kilar’s strategy and undertook to release feature films in theaters before putting them on HBO Max.
bad girl she found herself on the wrong side of that decision, apparently neither big enough to feel worthy of a big theatrical release nor small enough to make economic sense in the streaming strategy.
budget issue
Spend the money to expand the reach of bad girl in theaters, plus From 30 to 50 million dollars needed to market it nationwide in the United States and could have had the tens of millions more needed for a global launch almost doubled the expense for the film.
Emotional moment for readers +50: the first Batgirl they remember, without a doubt, is that of Yvonne Craig in the glorious series of the 60s. AP photo
Additionally, experts point out that it would not be a good start in a company that recently announced a major internal adjustment policy. (Consulted on this, Warner Bros./Discovery spokespersons preferred not to comment.)
Releasing the movie on HBO Max would seem like the obvious solution. Instead, the company fell bad girlWith Scooby!and various sources say it will almost certainly require detailed financial engineering to optimize spending.
That, however, would mean Warner Bros. can’t monetize either movie – there are currently no future releases on HBO Max’s slate, and there are no words about negotiations with another studio.
CJL
Source: Clarin