The big canopies of the automotive industry are starting to change as mobility evolves. Therefore, the largest technology fair in the world is already also the home where innovations for the future are exhibited. Cars will always have Detroit, Paris or Frankfurt, but also them Las Vegas with the Consumer Electronics Show (CES), which in 2023 offers an arsenal of scoops on wheels.
It is no longer just about presenting society with the sophisticated devices that will make the leap in driving quality, but it is also a space to see the vehicle models coming to market soon. Thus, in the palette of attractions there are screens that occupy the entire width of a car, radars that will allow the leap towards autonomous driving in the short term, but also electric cars and pickups from brands that have chosen the Nevada champion to own launches.
The Germans had already been pioneers like Volkswagen, Mercedesbenz, BMW Y Audi, who confirm their presence again this year, but Stellantis also makes its contribution with some of its brands. A) Yes, Peugeot, RAM and Chrysler join the gallery. In the same way, startups that contribute to the evolution of combined mobility, in this case land and air. This is what will be visible between 5 and 8 January at the technological event par excellence in Las Vegas.
Aska eVTOL, another flying machine
The drawings of Flying carsThey have been one of the fetishes at CES for a long time. In 2020, for example, Hyundai and Uber showed a joint project before the coronavirus pandemic. Now it’s the turn of development of the prototype that the startup Aska had already unveiled in 2021: an eVTOL (electric vertical takeoff and landing), which translated is a vertical takeoff and landing aircraft.
There are already many of these types of concepts. Using the same principle as flying drones, they are also equipped with a power plant that allows them to roll through the streets like a car. In this case the Aska product has four seats, 400 kilometers of flight range at a maximum speed of 240 km/h, while on the ground it reaches 110 km/h.
Audi virtual experience
Nor is it news that we are working on mobility that offers comfort and entertainment to optimize transfer times. We are thus moving towards autonomy because the vehicles will be offices or play spaces. In that context, Audi prepares a new virtual reality system ready to be presented at CES 2023. The novelty is the immersive nature of the system, which will combine audio and video with the movement of the vehicle. As if it were a video game inside the cockpit of German models.
BMW brings a novelty with suspense
By 2023, BMW has prepared an electric prototype based on the new Neue Klasse platform. But another novelty of the Munich house is linked to the name Dee, with which He has already presented teasers with Arnold Schwarzenegger and David Hasselhoff on social networks. In fact, with the protagonist of The Fantastic Car, he showed a small video on social media that shows him talking to a system like when he did it with KITT: it could be an interface similar to the one Amazon has with Alexa, its intelligent system of communication.
Airflow, the new Chrysler model
At CES 2022, Chrysler has announced its electric airflow concept, the same one that updated for the latest New York Motor Show. The name refers to a revolutionary car the marque introduced in the 1930s, and the closest version to the production version is believed to appear in Las Vegas (scheduled for 2025). It will have level 3 autonomy (the Autopilot of Tesla is Level 2) and each occupant will have their own screen; in fact, the companion could make video calls from the car screen.
Long range radar and more automation
Two German companies are other classics in the field of technological innovations. On this occasion, Bosch and Continental envision high-performance radars that will unlock self-driving capabilities, up to Level 4. Continental will do this with the HRL131, the automotive industry’s first software-defined long-range LiDAR: It will detect vehicles at a distance of more than 300 meters and pedestrians at more than 200 meters.
Peugeot wants to gain a foothold in the United States
French Peugeot does not sell cars in North America, but will be at the Las Vegas event with a prototype that anticipates the company’s new design course. So far, the teasers suggest the vehicle will feature some very striking lighting.
The first electric RAM
Stellantis launches into the fight for the electrification of pickups with RAM, its emblematic brand, and will be called Revolution. The plug-in van will come fight with the full size already on the market: the Ford F-150 Lightning, the GMC Hummer and the Chevrolet Silverado EV. They had already shown it as a prototype at CES in 2022, and this year will be the time to show it in its production form, which could go on sale in the US in late 2023 or early 2024.
The Japanese partnership between Honda and Sony
Honda and Sony have been working together for years in a joint venture will lead to the first car with the electronics brand. The vehicle they will exhibit in Las Vegas is the initial concept of what will be their first development, which will be on the market in 2026. The plan of the Asian companies is to open up the development process to the consumers themselves. That’s why they show it so early.
The new electric car from Volkswagen
Volkswagen’s electrified range he already has a compact (ID.3), an SUV (ID.4), a midsize (ID.5) and even a small car (ID.Buzz). In Vegas it is assumed it will be the version derived from the Aero concept which was presented last year and may receive the designation of VW ID.7. It is a sedan that aims to compete with Tesla’s Model S.
Ben Stock is a journalist working for News Rebeat, where he covers the automobile section. With a passion for cars and the industry, Ben brings insightful and in-depth reporting to his readers.