Tesla has chosen a country and arrived in South America: how much it sells its cars for and who was the Argentinian who launched the launch

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tesla It is already officially sold in South America. But neither the flirtation between Elon Musk and Javier Milei on social networks, nor the volume of sales managed by Brazil have influenced whether the Argentine or Brazilian markets are the recipient of the landing.

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kilos has become the first South American country to officially have the most admired electric car brand in the world.

The launch of the company led by Elon Musk took place in the most important shopping center in Santiago, where, according to what has been learned Clarionthat same night, 15 units were sold.

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And the person chosen to carry out the Tesla presentation event in the Chilean market was an Argentinian. Santiago Lombardicreator of Lombardis, an event production company, negotiated directly with Palo Alto, in the United States, where the headquarters of the electric car manufacturer is located, to carry out the launch that all of Chile was talking about.

While some Tesla models have been sold through independent imports in several South American countries, the brand’s official arrival represents a departure in the region.

“An extraordinary landing”

Tesla launch event in Chile.

Chatting with Clarionthe founder of Lombardis, explained in detail what the arrival of Tesla in Chile was like.”It was a project we worked on for three months., coordinated directly from Palo Alto, California. “It was an extraordinary landing,” commented the Argentinian who created the production company seven years ago in Chile.

Lombardi specified that “the search for the organizer was made directly by the USA, and as far as I know there were three companies that competed and we won”.

The launch event was held at the location where Tesla will have its own booth to showcase its vehicles to potential users. “At the moment they won’t have a conventional dealership, but it will be this one in the Parque Arauco shopping center.”

The night Tesla landed in Chile, 15 units were sold.The night Tesla landed in Chile, 15 units were sold.

The Argentine acknowledged that “it was not an easy task, given that there was not much space and we had to assemble everything in one night. Furthermore, We didn’t know what would happen to the people outside that space.so we had to plan very well and ensure safety.”

Lombardi, who has become a point of reference in organizing events for automotive brands and other premium companies, was “impressed by what the arrival of the brand in Chile has generated, so we hope to continue to open Tesla in the rest of South America” .

As a chromatic detail, the participants at the launch of the electric car brand ate locos, calamari, trout, ducks, oysters and caviar, among others.

Santiago Lombardi (arms crossed) and his team at the Tesla launch in Chile.Santiago Lombardi (arms crossed) and his team at the Tesla launch in Chile.

The Tesla range in Chile

The American brand will initially offer its two most popular models in the neighboring country, the Model 3 and the SUV Model Y; the latter, the best-selling car in the world in 2023.

The Model 3 will be offered in Standard and Long Range versions. The first is equipped with a single 283 horsepower engine and an approved range of 513 kilometers. While the other alternative has two engines, 500 horsepower, all-wheel drive and a range of 629 kilometers.

Both models They sell for 41,000 and 46,000 dollarsvalues ​​that are just higher than what Tesla sells in the United States.

The Tesla Model 3 in Chile, with prices similar to those in the United StatesThe Tesla Model 3 in Chile, with prices similar to those in the United States

The Model Y will have a wider range. There will be three versions available: Standard, Long Range and Performance. The first is equipped with a single engine, 300 horsepower and a range of 455 kilometers, while the second is equipped with two engines, 514 horsepower and 533 kilometers of autonomy.

The most powerful variant also has two engines but its power reaches 534 horsepower and its range is 514 kilometers. The prices are $44,000, $49,000 and $54,000 respectively.

Furthermore, the company has anticipated that it will soon begin installing its own network of Superchargers in Chile, with capacities of up to 250 kW.

Source: Clarin

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