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Keanu Reeves has turned his passion into a business: how are the super bikes he produces for premium customers

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Arch Motorcycle, the exclusive motorcycle brand of Keanu Reeves.

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Thomas Anderson or Neo. The programmer or the chosen one. The red pill or the blue pill. Believe or not believe … In the film that crowned him a Hollywood superstar, Keanu Reeves It was tied to many dilemmas, a constant duality of the Matrix that doesn’t arise in real life when choosing a passion. The actor is passionate about the world of motors but, above all, is a fan of motorcycles.

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The first way channeled the love for two wheels went as a collector. But over the years he has found an evolution that has also allowed him to start a business: he founded his own motorcycle brand, from which he creates super exclusive models for a premium clientele. That’s what it does Arc motionwhere they produce custom units with prices that can exceed six dollar figures.

Keanu Reeves also has a collection of motorcycles.

Keanu Reeves also has a collection of motorcycles.

It’s based in Los Angeles, so Keanu Reeves isn’t just an investor: the actor is directly involved in many of the motorcycle manufacturing processes. From development, to quality control, to direct contact with the customer in preview because they are customized models and to the subsequent experience that completes the circuit of those who buy an Arch, with after-sales service and even caravans that they make together, well in style American.

integrate as a Rider more is not a burden on celebrity but one of the permitted pleasures. Reeves, aged 58, has already appeared in more than 70 films, but it’s the saga of Matrix the one who catapulted him. The fourth episode, Resurrections, has just come out, in which it was again directed by Lana Wachowski, who gave the actor a great gift two decades ago.

Keanu Reeves with the KRGT.-1, his brand's flagship.

Keanu Reeves with the KRGT.-1, his brand’s flagship.

In Matrix Reloadedthe second chapter of the saga, a Ducati 998 appears driven by Trinity, the character of Carrie-Ann Mossin a tremendous freeway chase. The Wachowski sisters (Lana and Lilly, the ones who were born like Larry and Andy but decided to change sex) They gave the bike to Keanu Reeveswho added it to his personal collection which rests in the Californian city of Hawthorne.

In that garage the actor also has four different versions of the Norton Commando, a West Coast El Diablo chopper, a Suzuki GSX-R 750 and a Kawasaki KLR 600, the enduro of which he has become a fan. It was the motorbike that had been loaned to him to move to Munich during the filming of Babes in Toyland, a film created in 1986 for television.

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It is the Arch KRGT-1. It is one of three models produced by the Hollywood superstar.

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Source: Clarin

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