A campaign to try to clarify the savings plan transactions.
The savings plan for the purchase of cars at 0 km It is the most used tool in the Argentine market to buy a new vehicle in installments. However, it is also the system most criticized by consumers.
It is an alternative under discussion in which many users they felt cheated. Like the case of a subscriber who reacted inside a dealership a year ago and destroyed one of the cars on display inside a dealership.
In an attempt to overturn the image it has and the doubts generated by this system, they presented a campaign with which they try to make the operation transparent and clarify various problems that generally arise during its execution.
The attack of fury in a Caballito dealership, a year ago, after a user who felt ripped off by the savings plan.
Presented as “Commandments”, the campaign was presented by Fiat Plan, the company that has been leading the flat market for three years. Highlight several situations that are rarely clarified when signing up for a plan.
This initiative of the Italian brand adds to the warnings shared by Renault not to fall into the trap of false representatives who propose this type of purchase.
Part of the keys are shared in a 45-second advertisement listing information that is usually not detailed to the subscriber at the time of signing the plan. Such as the value of the shares.
Commissions and unexpected payments
“The rate is not fixed and varies based on the price of 0 km for the entire plan” is one of the commandments of this bell.
“Each pure installment of the plan is calculated on the price of the savings model of the group (it is a% of the value of the car). This way, any change in the price of the car you are saving will affect the value of the share“is clarified in the description.
In addition, mention is made of another moment that generates a lot of controversy and concerns the delivery of km 0, as many users discover at that moment that they have to spend a lot of money.
“Even if there is an agreed prize, you must meet all the established requirements”.
“Once awarded, either by agreed award or by lottery or tender, you must in any case pay the Right of Assignment and also the Extraordinary Rate and Model Change (if applicable)” details in the announcement.
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Fiat has published the “commandments” of this much discussed modality.
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Source: Clarin
