After an already prosperous 2021, are new sales records expected for luxury car brands in 2022? This is what emerges from the financial results published on Tuesday, August 2 by two big names, Ferrari and Lamborghini. During the first 6 months of the year, the two Italian brands recorded an unprecedented level of orders.
Ferrari foresees a record year 2022
In the second quarter, Ferrari delivered a total of 3,455 models worldwide, an increase of 28.7% compared to last year. A growth that is also logically found in the economic indicators, with a quarterly turnover that jumps 24.5% to 1,290 million euros and a net profit of 22% to 238 million euros.
The results obtained in the first six months of the year, with 6,706 units delivered, “allow the forecasts for 2022 to be revised upwards in all indicators,” said the group’s CEO, Benedetto Vigna, in a press release.
For the whole of 2022, the group is now targeting revenue of €4.9bn, up from €4.8bn previously forecast. The adjusted gross operating surplus (Ebitda) should reach between 1,700 and 1,730 million, compared to the 1,650 and 1,700 million initially forecast.
In the longer term, by 2026 and with 15 new models planned, Ferrari is aiming for an annual turnover of up to 6.7 billion euros, according to its latest strategic plan presented at the end of June at the historic Maranello headquarters.
In Lamborghini, “hip hip hip Urus”
Same triumph on the side of Lamborghini, a brand that belongs to the Volkswagen group. The 5,090 units delivered during the first 6 months of the year, 4.9% more in a year, represent a new record in half a year.
Invoicing for the first half of the year reached 1,330 million euros, 30.6% more, with an operating profit of 425 million euros, which increased by 69.6%.
The sports brand especially capitalizes on its “super SUV”, the Urus, launched in 2018 and which represents 61% of sales in the first half, dividing the rest between two models, the Huracán and the Aventador.
“We have just completed an exceptional first half, despite the continued uncertainty caused by the geopolitical situation. The outlook is also positive, with orders already taken covering the entire 2023 production,” Lamborghini CEO Stephan Winkelman said.
In 2023, Lamborghini will launch its first mass-produced hybrid models (following the 2019 Sián, limited to 63 units), three years after the SF90 Stradale, Ferrari’s first plug-in hybrid. The two Italian brands plan to launch their first 100% electric model in 2025.
luxury in great shape
As the automotive sector, weakened by covid and then by a shortage of semiconductors, goes through an unprecedented crisis, with sales falling impressively in recent months, the most luxurious models are finally getting it right. that the automotive groups are the ones that obtain the most margins, as do the more “generalist” brands by prioritizing the production of the most profitable models, to the detriment of the others.
Ferrari and Lamborghini are no exception. In the first half of the year, Rolls-Royce, which belongs to the BMW group, sold 3,191 vehicles, enough to potentially beat its impressive record achieved last year. In fact, the British luxury flagship had delivered a total of 5,586 cars, even better than in 2019 before covid.
Source: BFM TV
