Lamborghini achieved a record first half in 2022. For its CEO, Stephan Winkelmann, guest of the Grand Journal de l’éco on BFM Business, the reasons for the success are simple:
“We have very attractive products and we have recovered a strong demand after the covid, very positive elements for Lamborghini, which continues to be a very strong brand and well distributed throughout the world. North America is a very important market for us, but also Europe and Asia-Pacific, with a distribution of a third, a third and a third”, explains the director of the supercar brand.
In a more original way, Lamborghini has also taken advantage of the upcoming electrification of its range:
“Next year we are going to convert our range to hybrid and therefore our customers are somehow buying the latest models of the genre, that is, the latest cars with only a combustion engine.
Result: a full order book, with 18 months lead time currently for a customer, or 2024 for an order placed today.
80% of new customers thanks to the Urus SUV
The CEO also spoke again of the success of his SUV, the Urus, while Ferrari prepares to present its in September.
“What we are achieving with the Urus is attracting 80% of new Lamborghini customers with this model.”
A priori, and while the Urus is about to be redesigned, no other SUV is on Lamborghini’s program, which is now focusing on its first 100% electric supercar, scheduled for 2028. A model that will complement the models converted to hybrids of next year.
“With the hybrid models we will reduce CO2 emissions by 50% and increase performance compared to our current models. And for the 100% electric supercar we are still on time because we have it planned for 2028. We have to show that it can stand out as a true Lamborghini.”
Also back to the deadline of 2035 in Europe, with the ban on the sale of thermal cars. For smaller volume builders, it will be 2036, but Stephan Winkelmann says he is ready to take on this challenge and calls for common rules around the world:
“What we are asking for is to have a harmonization of standards at a global level, because we do not only sell cars in Europe and therefore it is important for us and for other car manufacturers.
Source: BFM TV
