Cat spa, digital kitchens and credits in a few minutes: the companies of the future that grow in the area

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The pandemic and changes in consumer habits have forced many companies to reinvent themselves. Therefore, hand in hand with new technologies and innovative processes, these changes have started to be reflected in the emergence of projects in the region focusing on customer “experience” and the digitization of its platforms to make the most of your possibilities.

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With this premise, a shop was interested in people who were looking for a similar quality of life for their pets. Petco Mexico offers facials, toothpaste and a ‘hospital’ for pets. “We provide training courses, a bath and a haircut and a footbath,” explains Guillermo Prieto, the company’s director of technological innovation.

The US company whose Grupo Gigante brand operates in Mexico with 120 stores has developed a peculiar fusion between supermarket, veterinary and shopping, with products and services that “humanize” to pets, from frozen foods, strollers and beds to Halloween costumes. It is also possible to adopt dogs and cats. Or buy ferrets with a guarantee.

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Petco has capitalized on the pet boom, supported by tools such as e-commerce, cloud systems migration, and digital customer interaction based on enterprise software created by German multinational SAP. Today, cloud services account for 25% of the company’s global revenue for business information products.

In the third quarter, SAP increased sales of storage virtualization and management systems in Brazil, Mexico, Colombia, Argentina, Chile and Peru. “Our services reduce complexity for businesses and in the region 60% of our operations are SMEs”said Cristina Palmaka, president of SAP Latin America and the Caribbean.

The “uberization” of firms with platforms outside the physical infrastructure itself has also disrupted the manufacturing of home appliances. From production to supply, MABE uses the German company’s cloud applications to create items such as Monogram, kitchens with digital panels which, according to their creators, are the “Ferrari” of cooking equipment.

The Mexican multinational also aims at “nearshoring” with the US, a strategy for source from suppliers in neighboring countries, which spread after the upheaval caused by the pandemic. “You can manage nearshoring in your supply, end product or service area,” says Javier Gocher, vice president of value chain at Mabe.

This is one of the responses adopted by companies in a global scenario chips out of stock and supplies, rising energy prices due to the war in Ukraine, booming telecommuting and e-commerce, accelerating inflation, signs of a recession, governments raising taxes, and increased market volatility.

With 16 brands, 9 plants in Latin America and operations in 70 countries, Mabe recently acquiredand Argentine home appliance company Alladio, which is in the process of merging. The idea is to market frost-free refrigerators under the Drean brand and launch a line of cookers, after announcing a 20 million dollar investment.

Fintechs are part of another sector that is undergoing change and benefiting from foreign investment from China, the Middle East and the United States. Yofio offers quick and easy credit to micro SMEs, with closures up to 14 days and without interest. “We want to give a credit every 15 minutesit’s like a mini credit card,” said Alberto Bonetti, chief executive officer of the Mexican fintech.

Latin America continues to be one of the most attractive poles for this type of investment. Over the past five years, companies in Argentina, Brazil, Peru, Chile, the Dominican Republic, Uruguay, Venezuela and Spain have received at least $15,000 million in funding to launch more than 2,600 companies.

This year, however, the flow of international capital has become more selective with projects. Tremors in the cryptocurrency world, restructurings and layoffs in various technology companies are part of the new scenario.

Now companies have to show solid financial results, numbers that support funding and projections. Several companies rely on enterprise software to learn fundamentals and generate metrics. Even for digitizing.

Source: Clarin

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