Adidas caused a sensation by announcing the launch of the new Argentina national team jersey. The German brand reported that the garment, with the 3 stars and the golden FIFA shield with the words “Champions 2022” would initially be available on its official website. However, until this noon it was impossible.
The company reported that the shirt “will be on sale from December 26 on the adidas app and on adidas.com.ar exclusively for adiClub members. It will be at the beginning only the replica version and its value is $22,999″. But neither partner who joined the brand has been able to do so since the “out of stock” legend appeared in the purchase option.
From Adidas they ensure that it is not a problem of lack of stock. “The portal hasn’t been updated yet”told to clarion an authoritative source. However, the shortage of T-shirts has been known since the first release in July of this year. “Demand has exceeded all calculations,” they justified on more than one occasion.
In addition to the fans eager to have the shirt with the extra star for the Qatar championship, the main victim is the AFA, given that Adidas is the main sponsor of the national team and collects royalties from the sale of official clothing.
Just a few days before the World Cup final, “Messimania” exploded globally and the 10 shirt sold out all over the world. In Argentina, getting the official robe was an ordeal for the fans. The enthusiasm for the team led by Scaloni was such that the brand with the three stripes was unable to satisfy the demand. “55% more sold than the 2018 World Cup in Russia, well above our projections,” they complain today.
Adidas had promised to release the updated jersey on Monday, with the possibility of printing the “World Champions” graphic on the back, just as the players wore it on the day of the anointing. All in exchange for an extra payment of $6,000. The idea was to start selling exclusively through Adidas and AFA’s online channels, and then distribute to chains and sports houses.
The shirt that the national team used at the World Cup went on sale on 28 July. Later the alternative was added, where the color purple predominates. Both come in two flavors and are manufactured by RA Intertrading. The “replica” (or the fan’s) cost $18,000 but the premium one (identical to the ones players use) went up to $29,000. Getting them was an ordeal.
This is despite RA Intertrading adding new production lines to meet demand. «Even if we wanted to, we couldn’t increase the volume because making shirts is an artisanal job that requires qualified personnel, such as seamstresses and cutters», they explain.
Source: Clarin
