Here comes another new marathon of offers: ElectroFans, which will take place between 13 and 15 March and in which you can get up to 40% discount and 12 interest-free installments in selected electronics, appliances and furniture products.
The event organized and promoted by the main household appliances and electronics chains such as Cetrogar, Frávega, Musimundo, Megatone.net, Naldo, Pardo and Coppel it will last 3 days. From Monday 13 March to Wednesday 15 March.
In this way, consumers you can get exclusive discounts and different promotions both in physical branches and online, with shipments throughout the national territory.
This is the third edition of the discount event since last year replaces the well-known Electro Fest, the sales festival which had its first edition in 2019. In 2022, driven by the World Cup in Qatar, the protagonists in terms of purchasing preferences were smartphones and televisions.
“For us Electro Fans is a unique opportunity to get in touch with our customers and provide them with a unique service.. For this we have met Cetrogar, Frávega, Musimundo, Megatone.net, Naldo, Pardo and Coppel in this third edition, aligning our objectives to offer our audience the possibility of buying with incredible discounts”, assured the organization of the event .
“Previous events have shown great interest from customers”they added. And they added: “We bet that consumers renew or purchase products, taking advantage of all the discounts and financing options at your fingertips.
Sales at appliance and home improvement stores totaled $202,550.2 million in the fourth quarter of 2022. According to official data, this represented a positive change of 101.2% compared to the same period of 2021as announced in February by the National Institute of Statistics and Census (Indec).
The category that saw the largest increase in sales in the fourth quarter of 2022 was ‘Televisions, video and photography’something in line with the biggest sporting event in the world which took place in November.
Ecommerce data
It is well known that the pandemic has brought with it an unprecedented explosion in online shopping. In 2022, eCommerce continues to grow and is becoming an increasingly common shopping habit among consumers. According to the annual study by CACE (Argentine Chamber of Electronic Commerce), 422 million products were sold in 2022, 11% more than the previous year. This came across 211 million purchase orders (8% over 2021), with an average purchase ticket of $13,488.
If we talk about consumers, the study records that more than one million people bought for the first time thus reaching a total of 21,828,205 online shoppers. This denotes a growing preference of people for purchases through e-commerce.
eCommerce in Argentina grew by 87% in 2022 over the previous year and had revenues of $2,846,000 million (Two trillion eight hundred and forty-six thousand million pesos).
According to the studyusers buy more and more regularly.
The 5 items that had the most turnover in eCommerce in 2022, those that will be sold in ElectroFans, were in the bottom three of that ranking.
- Audio, picture, console, IT and telephony equipment: $380,440, representing a 13% share and 54% growth over 2021.
- Household items (furniture, decorations): $339,048, with a 12% share and 72% growth over 2021.
- Appliances: lThe Brown and White Line had revenues of approximately $186,982, which represents a 7% share and 67% growth over 2021.
NS
Source: Clarin
