Google received transcendence like a bucket of cold water. Korean tech giant Samsung, the world’s largest mobile phone maker, is analyzing the possibility of closing a deal with Microsoft implement Bing as a search engine for default on their computers instead of on Google, according to an article published this weekend in the New York Times.
The transcended, according to the American newspaper, caused “panic” in executives at the Silicon Valley native, which receives about $3 billion a year from its deal with Samsung.
The report, which cites internal messages, contains some details of the negotiations to implement Bing, which today is renewed and much more competitive in the search business after the integration of artificial intelligence behind the famous ChatGTP. The popular creature, known weeks ago, was created by OpenAI, a company whose main shareholder is Microsoft.
AI (Artificial Intelligence) is the most serious challenge facing the Google search engine, which allows it to invoice approximately 162,000 million dollars annually with advertising. And that generates other revenue, such as the contract it currently has in place with Samsung and another 20,000 million dollars, for an equivalent agreement with Apple.
The release of ChatGTP poses a serious threat that Google has taken note of. This new superbot with the ability to answer, perform written tasks, translate, “learn” and converse in many languages, among other things, has changed the plans of the colossus born in 1998 in Mountain View.
Prabhakar Raghavan, vice president of Google, acknowledged this publicly: “Although we have been working with our search engine for 25 years, I dare say that our history of innovation with this tool has just begun and we’re reinventing what it means to search,” he said.
Microsoft’s talks with Samsung to install Bing on their smartphones have produced a “shock” among Google employees and senior managers, according to an article published by the New York Times. heard the news, The company’s shares are down 4%but this Monday they had stabilized around US$106. Apparently, the markets have opened a waiting compass to see if they actually prosper.
However, Google is also developing a new AI-powered search engine against the clock. This program, according to what was leaked, is called “Wizards” and will offer more personalized experiences to users who use it. Some analysts believe that Google, which accounts for over 80% of internet searchesHe rested on his laurels.
The company has also reacted to the rush to launch ChatGTP. A few days later, on February 7 of this year, at a highly publicized event in Paris introduced Bard, own AI-powered conversational chatbot, with very poor results. The market billed him: The company’s stock fell 8% in a single day and has so far failed to recover.
OpenAI was created in 2015 with contributions from Elon Musk (Tesla), Sam Altman (Y Combinator), Peter Thiel (co-founder of PayPal), among others. Its current board, as revealed by Chat GTP, has been enriched by other celebrities in the sector: Reid Hoffman (co-founder of Linkedin), Greg Brockman (former head of technology at Stripe) and Ilya Sutskever (expert in languages and machine learning at Google ). ). But everyone is looking at Microsoft’s strong bet.
The Windows-owning company invested $1 billion in 2019 and another $10 billion two years later. But it has also provided the use of its cloud servers, Azure, for AI research and development.
This ensures you get priority to access and leverage OpenAI advances and challenge none other than Google in the territory you know best. Without going any further, Microsoft has already started integrating PTG Chat into its Bing search engine.
Charles Arterburn is a seasoned business journalist for News Rebeat, where he provides comprehensive coverage of the latest trends and developments in the world of finance and economics.