Renaullt Alaskan, made in Córdoba. Photo: Renault Argentina.
the automotive Renault launched this Wednesday a system of Direct sale of your cars on the Interneta tool that until now was not used directly only through portals, or dealership websites.
In addition to the novelty represented by direct sales on the Internet, the proposal of this company is also noteworthy because of the conditions of its sale: in the context of a shortage of units of zero kilometers and a delay of several months in delivery , Renault offers its vehicles to maximum period of 45 days.
To form this guarantee, the proposal is limited to a quota of only 1,000 units, and all local production. Renault makes the models at its factory in Santa Isabel, Córdoba Sandero, Stepway, Logan, Kangoo, Kangoo Express and the pickup Alaskan.
A vehicle purchased with list price and guaranteed delivery in a month and a half is common money not so long ago. But after the pandemic, a situation developed that was both external (lack of chips and logistics problems) and, more importantly, internal: the lack of dollars lead, among other consequences, to a smaller number of imported vehicles. And local models, in addition to not covering the full range of brands, are reserved for the majority (70% in some brands) for export.
Pablo Sibilla, head of Renault Argentina, during the presentation of the Internet sales channel, at the Usina del Arte. Photo of Renault
“In this context where you go to a dealership and they tell you you have to waitnothing much is available, here’s the advantage when you enter and reserve a car, it’s up to you. There is an associated chassis numberit is not a promise of delivery ”, he told Clarín Paul Sibillapresident of Renault Argentina.
“It’s a car that, when you reserve it, in a maximum period of 45 days you will have it. We say 45 days because it depends on the area of the country where you are in and the patent procedures of each province. But it’s 45 days more, ”he added.
Sibilla, in addition, expects that in the coming weeks there may be news on the Cordovan factory in terms of its current production capacity. And that was an end sobra of vehicles from an increase in the rate of production, can be channeled through the new sales system, if they prove a good commercial response.
“The quota of units to be sold online depends on the availability of vehicles available. Now we say 1,000 because is what we can guarantee without affecting other channels, because we sell for fleets, for savings plans and for dealers ”, said the Argentine executive.
“But at the same time we’re doing something we can announce next week, with minimal factory volume. And if the new sales channel works well, it could be given over to something new we’ll announce next week. “
The design of the page, which is at store.renault.com.ar, is accessible and at the same time brings astonishment to the skeptical consumer: the models, with a massive price list next to the photowill appear within a single click.
The purchase mechanism consists of a reserve of 50,000 pesos to be transferred through Mercado Pago.
“That amount was applied to the purchase and it is returned to you if you cancel it. You have ten days to pay for the vehicle, so during that time you can go to a dealership and try it out, and finish paying for it if you are convinced. It is a very simple operation, it will take you the same time you need to buy a hamburger in the application to order food “, added Sibilla.
Source: Clarin
