Jorge Ader says that his great-grandparents came from a small French village near the Pyrenees and perhaps it was this relationship that prompted him to start a long negotiation with La Poste, the French state post office which, with its Geopost division dealt with last mile logistics, which is fundamental in e-commerce.
Argentina is difficult for the arrival of investments, but the fact that it is The cradle of Mercado Libre, the brightest e-commerce company in the region, was crucial.
Yesterday the new company called DPD came to light, in which Logistics will have the 65% and Geoposts 35% to provide this service. Geopost interests the company with its technological know-how and commitment to invest $20 million over three years.
Tasa is a family business founded by Jorge Ader’s father when he was delivering 85 years ago from a small truck. Today the third generation is at the helm of the company.
Geoposta is leader in Europe in the parcel delivery sector. It operates in 50 countries and delivers 8.3 million parcels a day worldwide. The French company had revenues of 15.6 billion euros in 2022, has 122,000 employees.
TASA Logística is a company specializing in mass consumption, industrial, pharmaceutical, retail and electronics with operations in Argentina, Chile, Paraguay and Uruguay. And he has several industrial parks like the one he owns in Pilar and the one he’s building in Uruguay for Cementos Avellaneda.
In Argentina, e-commerce has a penetration of 9% and is betting that it will grow much more, at least this is what this new company has in mind. Geopost operates in Brazil where the penetration reaches 45%a rate that exceeds that of the European Union by up to 16%.
Source: Clarin
