In the midst of skyrocketing inflation, the Secretary of Commerce, Matías Tombolini, has decided to apply record and millionaire fines to two leaders of mass consumption.
This is the Anglo-Dutch Unilever to which punished with $160 million and by Mastellone, the owner of La Serenísima to which $60 million is applied.
They accuse them of “simultaneously marketing products with labels that have practically imperceptible differences but with different pricesThey argue that this violates the Consumer Protection Act.
And they point out that in 24 hours”the media should referee so that the products are not offered for sale or displayed in a contiguous and contemporary manner”.
As reported, the fines were the product of several operations by the Secretariat’s teams of inspectors that took place between October 2022 and March, where it was ascertained that both companies did not comply with law 24.240.
In the case of Unilever “two fines of 80 million pesos each were imposed. One of these is for marketing the 237 gram Light Hellmanns Doy Pack mayonnaise in two presentations: one version with the product label and another with the legend Lighter, all the flavor, which had a 19% increase over the original product. Furthermore, the company has marketed the CIF high-gloss product with the same composition, but with similar labels and two substantially different prices: in this case the difference was 64%” they underline on Commerce.
In the case of Mastellone, “she was fined 60 million pesos for marketing variants of four types of milk from the La Serenísima brand, even at different prices. , its variants included the legend Source of vitamins C and E on the labels, but the product was the same. The difference in price between the variants and the original lattes was 33%”, indicated.
“Furthermore, in an unprecedented event, the two companies must publish their infringement on their social networks and on the networks of the brands involved. This publication must stay visible for 72 hours”added the Secretary of Commerce.
clarion communicated this evening with both company and they had not been notified by the Secretary of Commerce.
Source: Clarin
