CCU plant
When Danone from Paris announced in 2020 a global overhaul of its businesses, the fate of its water division in Argentina should be it is sealed. The new thing known moments ago was that It is not clear on that segment which represents 20% of its revenue.
That’s really, adds to Chilean CCU emblematic group Luksic by 49% in a kind of joint venture over which Danone will retain control. The transaction amount was not reported.
The water division has been on the ropes since the crisis broke out in 2018. But as confirmed, its sales have high elasticity. and if activity improved, they were the first to recover. This happened in 2021 and is still happening today.
Danone owns the top and premium Villavicencio and Levita. And in a smaller step to Villa del Sur, Ser and Brío. It occupies 750 people at its two plants, Las Heras in Mendoza and Villa del Sur in Chascomús.
A separate chapter is the reserve they have is 72,000 hectares in Mendoza de Villavicencio. It left in this partnership with CCU.
By the way, those in business were not surprised by the decision to add a CCU. Danone, although listed on the Stock Exchange, is still a family business. It is characterized by strategic alliances.
Exactly, his landing in Argentina will be hand in hand with a alliance with the Mastellone group in La Serenissima which still continues. His relationship with Arcor at Bagley and also at La Serenissima. And with the New in the case of infant milk.
“This agreement is an important step to strengthen both companies in a highly competitive market. Danone has a history of working with partners in the country and we are proud that Aguas Danone Argentina has joined forces with CCU for the benefit of Argentine families, ”they officially said.
“This alliance with Danone is a source of pride. At the same time, it represents the opportunity to enter a new category of beverages in the country, jointly promoting the development of brands such as Villavicencio, Villa del Sur, Levité and Ser, among others, ”they said from the CCU.
danone is with us for 25 years through its three business units: dairy, water, and specialty nutrition. It has 4 industrial plants, more than 4 thousand employees and a portfolio such as Yogurísimo, Ser, Activia, Actimel, Casancrem, Ser, Villavicencio, La Serenísima Clásico, Villa del Sur, Levité, Brío, Nutrilón4, Vital4, La Serenísima Baby, among others.
All over the world it is present in 130 markets, with more than 100 thousand workers.
CCU was after Quilmes the second largest in Argentina’s beer market, a leader in ciders and a relevant player in spirits, distillates and wines. Its brand portfolio includes Schneider, Heineken, Miller, Imperial, Isenbeck, Iguana, Palermo and Bieckert beers, among many others. Also, Real and La Victori ciders, El Abuelo liqueurs; the wines La Celia, Colón, Graffigna, Santa Silvia, and even pisco, to name their products.
Here employs more than 1,800 people, owns 5 plants production, 6 own distribution centers and works with a network of more than 170 distributors.
Source: Clarin
