Not for: after arriving in Mexico and Colombia, Ualá bought a local e-commerce startup
The expansion of Ualá does not stop. The fintech founded by the Argentine Pierpaolo Barbieri, which has already been issued more than 4 million prepaid cards in the regionannounced Tuesday that it has purchased the e-commerce platform Perform.
Empretienda is an Argentine startup founded three years ago. that is allowed Any person or business can have their web store to sell online.
It currently has more than 120,000 stores created under its umbrella, growing 6,000 new accounts every month.
Empretienda focuses on smaller businesses than other platforms such as Mercado Libre or TiendaNube and does not charge a percentage on salesbut a monthly fee to maintain the website.
Barbieri said the purchase does not represent a step toward e-commerce. “Our main goal is to build the best financial ecosystem. We will not deliver pizza or sell products. We are helping small businesses move into the digital economy. To do that, they need a store, as well as a payment mechanism, ”he told the Bloomberg agency.
“We saw an incredible opportunity to add talent to our team. We are not actively seeking mergers and acquisitions“, He added.
In the acquisition, its value was not disclosed, the company strengthened its division of payments to merchantsUalá Bis, who that represents approximately 20% of revenue of the company and will reach 30% by the end of the year.
Maia Eliscovich Sigaldirector of Ualá Bis, insists they are looking for “expand the range of solutions we offer so that entrepreneurs can grow and provide better service to their customers ”.
In this operation, the Empretienda team, led by its creators, Ariana Onega and Luciano Ghionewill join Ualá.
As Ualá explained in a statement, entrepreneurs and merchants who already have a user on the Empretienda will be able to integrate the Ualá Bis collection and access solution. three months without commission for sales, with immediate disbursement to your Ualá account.
For their part, new store openers will not only have access to the benefit of three months no commission, but will also have three months free subscription to Empretienda.
NE
Source: Clarin
