A new virtual wallet joins the local ecosystem, in the midst of a boom in the search for promotions and benefits by Argentines seeking to mitigate the fall in the purchasing power of pesos. Banco Ciudad presented Buepp, your digital wallet, which is now available in the Android and Apple stores Anyone over the age of 13 starts trading with them.
In this way, the presiding entity Guillermo Laje, It joins other public banking options, such as Banco Nación with BNA+, or Banco Provincia, with DN accountI. Maximiliano Coll, deputy general manager of the entity’s retail banking business, explained: “We created this solution to complement our value proposition as a bank. We see that there was a niche that had not been covered in the City with 100% digital wallet coverage, which can be activated instantly, which also allows you to use the debit card virtually.
By downloading the wallet and registering, the user immediately accesses VISA international debit card in digital format to make payments in shops, make bank transfers, pay for transport and mobile phones and even withdraw cash at ATMs without the need for plastic. But the news will arrive in a few months, when Buepp incorporates bill paid, to pay a daily return on balances in the app.
As Coll explained, this will be done through a mutual investment fund, with which the Municipality’s customers already operate. “We have the challenge of enabling dispose of your money and its returns 24/7 to our users and that’s what we’re working on. We understand that paid balances are a differential that users consider today.” By doing so, Buepp will become the first traditional banking portfolio in offering daily interest to fund accounts.
Another point that users consider, according to Coll, are promotions. This is why Buepp is launching an aggressive bet: whoever starts using the Ciudad wallet will have it in the months of February and March 50% discount on first purchases paid by direct debit. The institution explained that they will have promotions in sectors such as supermarkets, fuel, gastronomy, entertainment, bookshops and toy shops, among others.
The development was carried out in collaboration with Globant and Red LinkThe development of this new app has been completed along with Red Link and GlobalanT. The third point highlighted by Coll and requested by users is security. “It is a digital alternative that has security and reliability among its key attributes, employs technological advances such as biometrics for the identification and onboarding process into the App in non-face-to-face mode and the protection provided by instant pull transfers with the consent of the account holder.
In a second instance of this roadmap, the wallet Buepp will integrate NFC payments into the app, to allow users to pay without plastic anywhere in the world.
Source: Clarin
