Economy Minister Luis Caputo came this Tuesday to celebrate the event supermarkets were starting to listen to his request to discount products individually instead of offering 2 for 1 promotions, which INDEC does not take into account when determining prices and, therefore, are not reflected in monthly inflation.
“Jumbo changes the way it promotes”, the official wrote, followed by applause emojis. And she uploaded two collages showing the “before and after” of offerings from VEA and Disco, two of the brands of Chilean Cencosud, which also owns Jumbo.
In the photos you can see that in the “before” the chain had almost all 2×1 offers, while in the after you can see discounts of 30 to 50%, without the need to purchase more units.
For Caputo the inflation rate did not fully reflect the drop in prices (in February it was 13.2%) and this is a reality recognized by manufacturers and consumer product chains.
Luis Caputo’s tweet about supermarkets.According to what the minister said during the AmCham meeting on Tuesday, “the majority, if not all entrepreneurs, pricearon (they incorporated prices into) their commodity by imagining a maximum stress situation, a $2,000 dollar, $2,800, some taking as a reference the future Rofex dollar, and the reality is that that didn’t happen.”
Caputo argued that many products “were obsolete in dollars” and as a result They appealed to the “famous promotions”. “We are not even asking for a reduction, but that the prices more or less reflect the price at which they are sold.. If we sell 2 for 1 or an 80% discount on the second unit, it means that the first one can be sold much cheaper,” she said.
Source: Clarin
