Women represent the majority of graduates in Cuyo, Argentina’s main wine region. The number of professionals, This is already reflected in the spaces gained in industrial areas, as in winemaking.
For the second time, a survey was carried out to find out What approach does the wine industry take with regards to gender perspective? and inclusion policies within companies in the sector. This is a study carried out jointly by the consultancy firm Amfori “Trade with Purpose”, Bodegas de Argentina (BdA) and Wines of Argentina (WofA).
Wineries from Mendoza, Salta, Córdoba, San Juan, La Rioja, Buenos Aires, Tucumán and Neuquén participated. “This type of study allows us to continue working on projects and policies aimed at promoting equity. It is a pillar to address part of the social aspects of the business and therefore position Argentine wine as a sustainable product that responds to the needs of our time,” said Magdalena Pesce, general director of Wines of Argentina.
The variables analyzed in the study included size and geographic location of participating wineries; distribution of men and women in the work structure; composition of the organizational chart by gender; disaggregated level of education and gender policies in the company.
7 thousand workers were interviewed in the Perspectiva Consultora study. The survey revealed that: 7 out of 10 people who work in the wine sector are men; and 3 are women.
The sectors with the greatest male predominance are: splitting, maintenance, breeding, logistics, marketing, commercial, communication AND security personnel.
Women have more academic training at undergraduate and postgraduate levels in the industry. In specific areas there is a female predominance: oenology, human resources, tourism, hospitality, gastronomy AND cleaning staff.
It’s inside oenologythe area responsible for the production of wines in the cellars, where there is a female majoritya: 63% women and 37% men.
The highest gender equality index is found in the areas of laboratory and quality, finance and administration, environment and sustainability, foreign trade, hygiene and safety, and dining room staff.
The wine industry is no stranger to women’s struggles to access hierarchical positions, a barrier known as the glass ceiling. The higher the position, the greater the inequality. Between the 60% and 67% of men occupy the highest positions. This includes general management, management, management and leadership positions.
“The study was a mirror of reality, In the entire Argentine industry, women have only 30% access to management positions. We have to improve it. The more women reach these positions, we will have more inclusive and creative companies, which will result in better production outcomes,” said Pesce.
A significant fact that emerged from the survey is that 25% of the participating companies declared that they had experienced internal problems linked to situations of discrimination or gender violence.
“The search for equal opportunities for all is a constant and permanent job. At Bodegas de Argentina we carry out meticulous work through our associates to contribute to the growth and improvement of gender and inclusion policies in the wine sector”, commented Walter Bressia, President of Bodegas de Argentina.
And with the data from the presentation he highlighted the importance of: Women make up 50% of wine buyers in Argentina.
SN
Source: Clarin
