Mexican Neoris goes public in managing Argentina

As in biblical legend, Neoris was born 20 years ago from the centennial rib of Cemex, the queen of cement in Mexico belonging to the traditional Zambrano family. It has made its own flight, leading several segments of technological services and worth tens of millions of dollars.

Quite a catalyst to debut in the stock market. They slipped to do so shortly from the hand of a fund, whose name they kept in reserve, which would enter the company. Cemex will retain part of the shares.

By the way, the company is undergoing a change and the new one is the process in the 14 countries where they are rooted is led by a Management of Argentina.

Its clients in Argentina include BBVA, PAE, Coto, and agro-export giants such as Bunge, Dreyfus and Glencore. Worldwide led by Martín Méndez, born in Rosario, Neoris took on José “Lolo” Longinotti as Global Managing Director. And Fernando Fronza as Vice President of Latin America.

Longinotti, 52 years old and has a long career at PepsiCo Internacional, Philip Morris, AOL Time Warner and Saatchi & Saatchi, among others, told Clarín: “We are a digital accelerator. We combine deep industry knowledge with technological expertise for customized solutions that drive disruptive growth. “

-How are they different from other technologies?

-We are a digital partner at the time, from the pandemic until now, the acceleration of digitization has been promoted by 7 years. We stand where we should be 7 years from now.

-Digitization, is it process automation?

-We are talking about a robotization process with the application of Artificial Intelligence. And of the Data Driven culture, which consists of making strategic decisions based on data analysis and interpretation. It is the understanding of data as strategic assets to generate competitive advantages.

-Do they suffer from a lack of talent like other companies?

-In Latin America the shortage is 48%. The software industry in Argentina failed to cover more than 15,000 jobs by 2021, despite training initiatives. Today the number of employees in the sector is at 120,000 people. There is a real battle for attraction and retention of talent. Companies have enhanced our offerings of emotional salary value and benefits.