“We want to make life easier for people and companies”

“We always bet a lot on the non-bank public. It’s a way to make life easier for people and companies too,” says Alejandro Muszak, CEO and founder of Wenance, pioneer of fintech in Argentina and in the world.

Muszak has a strong tradition in digital finance. It started its business in the 90s. An investment specialist, he created his own Latin American investment finance company in 1997. And in 2009 he added the granting of microcredits to his services. And from there he took off for the region and for the world. The initial handful of collaborators has grown to be around 990 people employed today and they are looking for more.

“We always work to have kind and friendly actions with the customer”, he assures and maintains that “loans, microcredits, are the gateway to customer needs”. Words almost exotic heard by mouth a Bachelor of Political Science from the UCA, albeit with two MBAs: one from the IAE and the other from the London Business School.

After training in the world of technology to complement his finance knowledge, at the end of 2014 he created Wenance, a company of which he is the sole shareholder. Wenance is today a fintech pioneer in the market and, since its inception, shows exponential growth sustained. “We are able to make a loan in between 3 and 5 minutes. They are loans between $ 100 and $ 200, which may seem small to many, but they solve many problems for our clients, who are not banked or underbanked. We are always very concerned about the ratio of income shares “.

Today, your company is present in Argentina, Uruguay, Mexico, Spain and Peru. And from the company’s point of view, there are Brazil, Colombia and the United States, among other markets. With over 20 years of experience in developing financial products and services, he has a different and very profound view of the business.

“Digitality has come to change everything. And when I say everything, I mean everything. For example, now we think of an app that includes the entire Wenance ecosystem. Loans, but also investments, both financial and real estate, as we are building 20,000 square meters of properties in some developments. But we believe it is the beginning of a story that can grow much more “. An example: Muszak’s group of companies also includes insurance and a stock exchange company, among other things.

A fact: already Wenance It is the second financier of the purchase of motorcycles in Argentina. “For things like this we are thinking of agreements with household appliance retail chains to facilitate people’s access to semi-durable goods. We have to think that a customer who shows up at the company and has a phone gets a loan that allows them to take the product he has chosen. In a few minutes. It is very good “, smiles Muszak.