For the first time, an Argentine wins the world’s largest entrepreneur of the year award

In the exclusive principality of Monaco, the award ceremony of EY World Entrepreneur of the Year 2022, a global competition for entrepreneurs in which they participate, has just ended companies from over 60 countries.

It is organized by E&Y, the former Ernst & Young, one of the so-called big four. And for the first time the award went to an Argentine entrepreneur. is approx Gastón Taratuta, CEO and founder of Aleph, a company that connects the world’s largest digital platforms with major advertisers and millions of consumers.

The award has been awarded since 2011 and that year Argentina proposed Gustavo Grobocopatel. In other editions Hernán Kazack, Gerardo Bartolomé, Roberto Souvirón, Marcelo Mindlin, Martín Migoya, Hugo Sigman, Federico Trucco and Marco Galperin, Alejandro Larosa, just to name a few. But nobody brought the jackpot like it just happened.

The winner is chosen by a independent jury. And it rewards the company’s courage and impact on society.

Candidates are reviewed by a panel of experts who focus on originality, impact on business and society, and sustainability.

This time it was in a climate marked by the war in Ukraine. Although the principality of Monaco is always the exception. The awards ceremony mimics that of the Oscars and at that moment the name of the winner is known. He is accompanied by a real fireworks festival on the Mediterranean.

“We are very proud that an Argentine has received this award for the first time. It is a reward for effort, dedication and the spirit of permanent improvement. We want to congratulate Gastón Taratuta for being an example for our country ”, said Norberto Nacuzzi, CEO of EY Argentina.

Gastón Taratuta revolutionized the world of digital advertising with the creation of a global platform, noting the lack of opportunities for companies and advertisers in emerging countries They will connect to the largest digital platforms in the world, such as Twitter, Snapchat and LinkedIn.

In 2005 he founded Internet Media Services (IMS) to enter the digital ecosystem in Argentina and other countries and lead the growth of the technology sector. Last year, Taratuta merged IMS and other similar businesses to form the Aleph Group, a name in honor to Jorge Luis Borges.

Aleph Group is already a global advertising holding, with a presence in 90 countries and a presence on four continents.

If anything defines Taratuta, according to those who follow in his footsteps, it is his contributions to the development of digital advertising. But also in Munich influenced educational programs which promoted to promote the people of emerging countries a careers in digital media.