The Wall Live, the success of a show that still lasts.
By Sebastiano Carlo Magno
Move Concerts CEO
The Coldplay phenomenon in Argentina shouldn’t come as a surprise. While the band sold out all 10 shows at River, we in the entertainment industry knew it could happen. This is due to an accumulation of factors that should be enumerated.
On the one hand there has been repressed consumption due to the pandemic: people were listening to more music through digital platforms, we have not had live music for two years and this has generated a need to consume live music contained by general restrictions, and that is, because the demand for tickets is much higher than usual.
On the other hand, Argentina is a large traditional consumer of British bands. Also, in the last few albums, Coldplay have produced many hits, which have enriched an already successful catalog.
Coldplay have also managed to broaden the age range of their audience, which reflects the good work of the last few years in the recording studios. And on stage it offers shows in which the audience has a great experience.
It is no longer just the younger ones who enjoy their live shows. That is why the euphoria that his visit to Argentina is generating is not so illogical.
The third element is the impact of ticket sales for early shows. This produced a cascading effect and a favorable environment for grabbing the attention of other potential viewers. A contagious impact has been added to the initial question, an ideal environment to create a “Coldplaymania”.
This resulted in many people buying tickets when they didn’t intend to.
These variables are very illustrative of post-pandemic consumption. On the demand side but also on the supply side. Many suspended tours have been reactivated with the reopening of activities, which strengthens the offer of shows.
Despite the crisis, Buenos Aires (Argentina in general) is confirmed as one of the main places of cultural consumption.
Source: Clarin
