Banks and fintechs land in the E Sports business

Banks and fintechs have begun to compete for the attention of the gaming audience. The financial sector knows that the e-sports industry is a fertile ground for its business: it is estimated that only this year the video game sector will report global earnings of $ 200 trillion and that digital sports will grow $ 1,380 million this year.

The data correspond to a recent study conducted by Newzoo, a market research and analysis company for games and Esports. The company estimates that by the end of the year there will be 3,000 million people around the world interested in this segment. With this in mind, banks and digital wallets have started lending their support and presence in virtual games.

The latest announcement was Santander Bank, which has closed a multi-year agreement with the European Championship of League of Legends (LEC) and Latin American League (LLA). It is one of the most successful esports in the world, which in its world championship last year had the simultaneous attention of 74 million viewers.

“We believe that entering the world of eSports will give us the opportunity to connect with new generations of digital natives and help them progress,” said Juan Manuel Cendoya, Director General of Communications, Corporate Marketing and Studies for the Spanish entity.

Almost simultaneously, the Highlighted Banco Macro which has become the new main sponsor of de Pampas, the e-sports team founded and led by the former tennis player and current captain of the Argentine Davis Cup team, William Coria.

“Both companies share the same goals and vision, which are supported by the values ​​that govern both companies. I think there is a question of tradition that makes this alliance very interesting. two projects born and raised in Argentina, working at the same time to grow a little more every day, “said the former tennis player.

“It seems to me a great bilateral opportunity for bring Banco Macro closer to a large and rapidly expanding ecosystem such as that of eSports, and an opportunity to bring this discipline and the game closer to the world of finance, “he said.

Previously, fintech Ualá had joined as an official sponsor of Isurus, an esports organization created in La Plata for more than ten years. “Thanks to this alliance, the company strengthens its commitment to player culture and will accompany players in the most important world competitions. Since its inception, Ualá has set its sights on the universe of eSports, in which much of its user community is concerned, “the company explained in a statement.