A typical Argentine meal fits the fast food format

The renowned restaurant chain The Milanese club added a new format with the first Milanese fast food of the world. The initiative, which integrates traditional Argentine food into the fast food universe, is called El Club de la Milanesa + and this Friday opened its first office at the Shopping Alto Avellaneda.

The place has 38 employees and anticipates a monthly turnover of 20 million dollars. It works under three main characteristics: it is simpler because it has a reduced letter that was thought and suitable for eating without cutleryit’s faster because there are no waiters (it works in fast food mode), and it’s busier because it’s the first plastic free business of its kind in the region.

The company became a main case of deplasticization within the gastronomic sector. As part of a strategic and transversal plan that pursues this goal, it has taken unprecedented measures that have a drastic impact on the reduction of single-use plastics, with an ambitious vision that seeks to support and deepen the progress achieved.

With the launch of El Club de la Milanesa +, the company has reformulated its main product, the Milanesa, into small squares that are eaten with a bamboo stick and do not require the use of plastic cutlery.

Soft drinks and waters are sold only in aluminum cans to avoid polycarta glasses (waxed in polyethylene). For the trays, including salads, only recycled and recyclable cardboard (without laminates) and compostable bioplastic folex are used. Straws, disposable plastic cups and dressing packs are not provided. To encourage the use of reusable glasses, they are sold at cost along with a beer refill.

10 million annual customers

In addition to the one located in Alto Avellaneda, the company has recently opened three other El Club De La Milanesa + locations: they are in Alto Rosario, Mendoza Shopping and Terrazas de Mayo. Likewise, in the next few months other points of sale are expected to open in the Abasto, Alto Palermo and Tortugas Open Centers.

With these openings, added to other restaurants in the traditional format of El Club De La Milanesa which will begin operating later this year in San Juan, Córdoba and Puerto Madero, the company will have more than 70 stores, with which it seeks to reach 10 million customers annually, increase revenue by 30% and increase the direct employee base to over 1,800.

This expansion is part of the organic growth process that characterizes the company: since its inception it has never closed a store and is constantly looking for new opportunities for expansion.

Currently El Club de la Milanesa has around 6 million customers a year. It already has more than 1,500 employees directly and about 3,000 indirectly. Its annual turnover ranges between $ 6,000 million and $ 7,000 million. It has sold more than 40 million Milanese since it opened its doors in 2007.