Promotion hunting will become a national sport. In fact, it is the significant discounts on some expensive products that explain the new drop observed in the BFM Business cart.
-3.99 euros from the maximum of May
The selection of 48 products among the 200 most purchased by French consumers cost this week in our driving test 141.19 euros, 92 cents less than the previous week. Regarding the maximum registered during the last week of May, the decrease is even very marked (-3.99 euros).
Little changed during our price survey conducted on July 15. Two prices on the rise: +20 cents for Caprice des Dieux cheese (3.23 euros), +1.09 euros for a bottle of Ricard (19.08 euros). And two lower prices: -18 cents on Camembert President (1.56 euros), -2 euros on Pampers diapers (14.94 euros).
A finding that may surprise in a context of food price inflation. According to INSEE, the increase was 5.7% per year in June for these products and 0.7% per month. However, for a month and a half now, our price release has been trending downward. The BFM Business cart is down 1.6% since the beginning of June.
Promotions to lower the note
It is not about questioning the real inflation verified by INSEE or the panelists who raise hundreds of thousands of prices every month in all circuits.
The BFM Business cart is a testimonial from an average consumer and shows how brands try to limit price increases with promotions. Since May, we’ve been seeing frequent deep discounts on a limited number of products. But these are the most expensive products in our selection, such as the pack of 47 Pampers diapers, the Ricard bottle or the Senseo coffee capsules.
Since our first price survey, five products have seen their prices drop, while 26 have seen their prices rise. By prioritizing promotions, choosing between private label and “premier price” products, consumers can limit the impact of food inflation on their budget.
This is what the brands are seeing. Carrefour and Leclerc thus recorded a strong increase in sales of their “economy” brands in June (+15% and +16%), compared to the same period in 2021.
Source: BFM TV
