A “heat apocalypse” occurred Monday in France with record temperatures. Météo France has just classified 15 departments in the west of the country as red heat wave alertthe maximum level.
As expected, the French are looking for solutions to cool down and sales are feeling the pressure in stores. As meteorologists warned of an imminent heat wave episode, Fnac Darty last week noted an increase in air conditioning sales of 70% compared to the start of the heat wave week in mid-June. .
Same observation on the side of fans, whose sales increased by 27% compared to the last week of the heat wave. Contacted by BFM Business, the Fnac Darty group said it expected “very high levels of sales” in the coming days.
Appliances are not the only ones to benefit from rising temperatures. In periods of high heat, the diet changes and the French readily resort to refreshing products, such as fruit. On the weekend of July 9, sales of apricots, peaches and nectarines reached all-time highs with 3,000 tons of fruit sold in two days, franceinfo reports.
Ice cream, soft drinks, soft drinks…
In supermarkets, some “weather-sensitive” produce departments are doing better than last year, when the weather was much gloomier. Thus, the soft drinks and water department saw its volume sales increase by 14.9% the week of July 4 to 10 compared to the same period last year, according to data from panelist Iri.
At the head of the product categories whose turnover increased the most at the beginning of July, we find, as expected, sun protection products (+45%), followed by energy drinks to drink (39.4%), frozen specialties (+36.5%), soft drinks and carbonated fruit drinks (+36.1%) and mayonnaise (+33.4%).
It indicates that the weather influences the behavior of the Français, the number of affairs of the soups and potages has a drop of 22.2%, and the cellulite of fromages à consommer chaud of 23%, the products generally consommés in automne or in winter.
Source: BFM TV
