An Argentine, from the bottom of the Huracán to the highest position of Volkswagen in the United States.

The Argentine Paul say yescurrent Volkswagen head of Latin America, he will go on to manage the German carmaker’s business in the United States: he has been appointed President and CEO of Volkswagen Group of Americaand CEO of Volkswagen North America Region, with which he will take care of both the factories and the brands that Volkswagen controls there, from the popular New cockroach to luxury brands such as Lamborghini, Bugatti and Audi.

Tell us if you intend to fill the positions you currently hold Scott Keoghwhich in turn will control a new Volkswagen group company: Scouta brand that in the 60s and 70s was very strong in the United States, with which Volkswagen now wants to position itself as a manufacturer of off-road vehicles 100% electric.

Porteño di Caballito, river fan, say yes played in the lower ranks of Huracán and it is from his sporting prowess that he had the opportunity to a Scholarship at Loyola University, in the United States. In 1994, she earned a Bachelor of Business Administration, with a major in Finance, and then a Bachelor of Accounting from Northwestern University (1996).

Very young (this week he will turn 53), Di Si crossed various multinationals such as Monsanto and Kimberly-Clark, until he reached Fiat Chrysler, where he held positions in the United States and Brazil, where he ended up living for 11 years.

His arrival in Volkswagen Argentina was in 2014, as president and CEO. The carmaker’s Argentine subsidiary was emerging from an internal fraud scandal, which cost many of its executives their jobs, and Di Si led a new team that he replaced. practically the entire previous apartment.

In any case, his stay in Argentina was short: in 2017 he was promoted to head of theand Volkswagen Brazil , based in San Paolo. From there he amassed new assignments: boss Volkswagen Latin America and subsequently with the office of Chairman.

In the statement announcing his appointment, Volkswagen said Di Si “drove the company’s return to profitability in the Latin American market for the first time in years, leading the largest new product launch in its history, tailored to the needs of the region. “His new role, based in Herndon, Virginia, will begin the September 1st.