Since the beginning of the year, and despite the health restriction measures during the first quarter, sales of sporting goods have remained in good shape.
According to figures from Union Sport et Cycles (representing 65% of the market in value), the increase in turnover in stores and online increased by 21% between January and the end of June, compared to the same period in 2021 (where the market had already increased by 40%).
The jump is particularly impressive in April, when these restrictions were lifted, with an increase of 132%! The French rushed to these items to resume physical activity.
Triple in textile sales
During this exceptional month, value sales of sports footwear increased by 225%, textiles by 314% and equipment by 49%.
It was the physical stores that benefited the most since in April online sales fell by 38% in one year. “Online commerce experienced a gradual decline in its turnover between February and June. In total, turnover fell by -14% in this first half compared to last year”, underlines the professional organization.
However, the sector remains cautious. In fact, the month of June marked a halt to this growth with an annual drop of 6%, the first since the beginning of the year. Textiles are the ones that suffer the most with -12% ahead of footwear (-10%).
Caution
“However, a figure to put into perspective, since it refers to a month of June 2021 that had seen an increase of +36%. ‘Activity,’” estimates Union Sport and Cycles.
Galloping inflation should also not be unrelated to this sudden stop, as consumers are now choosing their consumption habits.
Source: BFM TV
