While the price of gasoline and diesel remains close to 2 euros per liter, Leclerc will relaunch its fuel operations at cost price in its 696 establishments next weekend, until Saturday July 30 inclusive, on the occasion of the great summer vacation crossover.
Specifically, the cartel will not leave any margin in the sale of fuels. But the operation is still interesting for the distributor. And for good reason, the margin on fuel from a large retailer is generally low: between 0.2 and 1 cent, according to a note from the General Inspection of the Treasury.
At the same time, this type of operation makes it possible to sell “20%, sometimes 30% of additional fuel”, admitted Michel-Edouard Leclerc. Not to mention that by generating traffic at the station, the Leclerc centers recover part of it in the store.
Last trade?
Leclerc’s fuel operation at cost price next weekend will be “perhaps the last one we have the right to do”, laments Michel-Edouard Leclerc. In question, a provision of the Climate Law that foresees, as of August 22, the prohibition of “advertising on discounts, promotions, on fossil fuels.”
Although he does not question the merits of this measure from an ecological point of view, the head of the Leclerc stores nevertheless calls for its “at least temporary lifting”, until inflation returns to more sustainable low levels.
Source: BFM TV
