This event aims to be an important platform to facilitate the double circulation of domestic and foreign markets, promote the improvement of consumption, and push forward the construction of the Hainan Free Trade Port.
Guest of honor, France will participate in this event with more than 50 companies and 244 brands.
The Organizing Committee of the exhibition announces the presence of emblematic sectors of the main French brands such as perfumery, clothing, jewellery, food and wine. Finally, service companies such as Bolloré Logistics and Ceva Logistics will also meet at this 2nd edition.
For this, an exhibition area of about 3,000 square meters will be dedicated to them.
Some brands will participate in the exhibition through authorized duty-free stores, cross-border e-commerce or other ways.
Building on the success of the first edition, the L’Oréal Group returns this year with iconic brands such as Lancôme, Helena Rubinstein, Biotherm and, of course, L’Oréal.
The domain of wines and spirits is not far behind with the Moët Hennessy, Pernod Ricard or Rémy Cointreau brands.
Some companies have expressed confidence in the future of the Chinese wine industry and hope to meet consumer demand for better products and services.
There is also a greater presence of foreign companies (from 75% to 80%), compared to the first edition.
This second edition will welcome 700 exhibitors, 1,300 brands representing 58 countries and regions.
The increase in the number of participants has made it necessary to expand the exhibition area, which will go from 80,000 M² to 100,000 M².
This content was produced with China Radio International. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
