Beaumanoir is shopping. The ready-to-wear giant (Cache-Cache, Morgan, Caroll, etc.) has announced that it has entered into exclusive negotiations with Monoprix (Casino group) to buy the online shoe sales site Sarenza.
“By integrating an exclusively online platform, specialized in the footwear segment, the group would enrich its brands and its offer within its physical stores and would address a new target of customers who make their purchases through the Internet”, Malouin underlines, 73 years old, still CEO of the group.
In effect, this purchase would allow Beaumanoir to get its hands on a turnkey e-commerce site, which would be associated with the ready-to-wear brands and their brick-and-mortar stores.
“We are refocusing on our French market”
Especially since Sarenza has recently repositioned itself to open up more to prêt-à-porter. So far, this initiative has been a success since the group assured last April, from the Fashion Network specialized site, a growth in sales of 10% compared to 2020. Above all, sales have now exceeded of 2019, mainly in the French market (70% of the total), all with a growing average basket.
For his part, Beaumanoir continues his shopping bulimia after taking over brands weakened by the health crisis. The Saint-Malo group acquired Caroll and La Halle last year in 2020. The group has also owned Bréal since 2003 and created Cache-Cache in 1985 and then Bonobo in 2006.
“We are refocusing on our French market,” explained Jérôme Drianno, Group CEO at BFM Business a year ago. “They have to be national champions. And we want to be one of those national champions that will last. And for that you have to solidify, you have to consolidate.” So you have to grow to survive.
Source: BFM TV
