After a strong increase during our last survey at the end of July, our BFM Business cart is holding steady on August 2nd. The selection of 48 products among the 200 most purchased by French consumers it costs 137.47 euros this week in our test drive. But just like the previous week, a new missing product slightly changed our estimate.
Our basket has changed slightly.
Please note that two household products included in our basket – Sanytol grapefruit disinfectant spray 500ml and Saint-Marc wipes x40 -, as well as the set of two Colgate Original toothpastes, are no longer sold by the distributor. During our last price announcement, on July 25, our selection was 140.44 euros. For this basket to be comparable to this week’s basket, you must subtract the three products that are no longer available. Excluding these three products, the bill then drops to 137.22 euros the previous week.
In the same way, our first price statement made on May 11 goes from 144.59 euros to 137.61 euros, removing the three products.
The traditional baguette increases by 5 cents
Between July 25 and August 2, our basket remained stable with an increase of only 25 cents (+0.18%).
Of the 45 products in our basket, only three have increased, including the traditional baguette. Its price had never changed since the start of our price surveys in mid-May. From 84 cents, the tradition now sells for 89 cents, an increase of almost 6%.
A significant price increase since, as Michel-Edouard Leclerc had pointed out, the baguette is a “star product” and a “marker of inflation”, he had advanced to justify the blocking of the white baguette at 29 cents.
In contrast, four products saw a drop in price. An evolution, however, almost insignificant since its sale price has dropped only one cent. This is the case of a pack of Danone natural yogurts or Camembert President, which is beginning to fall after having risen sharply since the beginning of our price survey (sold at 1.55 euros in mid-May, it had reached 1, 74 in early July). ).
Promotions to reduce the bill
Inflation has been accelerating for several months, driven by energy and food prices. Food prices skyrocketed 6.7% year-on-year in July, according to INSEE. This is higher than inflation, which reached 6.1% year-on-year in July, a record since 1985.
And yet, since the start of our price survey in mid-May, our basket has held steady. It even dropped 14 cents by removing the three products that are currently unavailable. A finding that does not follow general inflation because to reduce the bill, distributors multiply promotions on expensive products such as diapers, coffee capsules or even Ricard.
The BFM Business cart is the testimony of an average consumer and shows how brands try to limit price increases with promotions. It’s not about questioning real inflation recorded by INSEE or the panelists who collect hundreds of thousands of prizes each month across all channels.
Source: BFM TV
