Not cooled by its messy IPO in early July, Deezer now wants to speed up its internationalization by attacking the German market. In an interview with Reuters, the CEO of the streaming site announces the launch of its activities on the other side of the Rhine in the coming weeks, based on the experience of the group in Brazil.
Germany as “business growth engine”
In Germany, Deezer intends to trust RTL Group, the audiovisual giant. “We expect Germany to become the company’s growth engine in the coming years,” said the Deezer boss. The latter is now projected to other markets such as the United States and the United Kingdom.
Deezer made its initial public offering in early July, falling rapidly from its first operations. According to Reuters, the company lost nearly 60% of its value in the first few days before raising the bar and erasing some of the subsequent losses.
Source: BFM TV
