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Businesses, the post-pandemic and the challenge of transforming or disappearing

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Businesses, the post-pandemic and the challenge of transforming or disappearing

DIGITAL IAEF

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The pandemic has prompted companies around the world to launch into the world of digitization. Some had taken some steps in previous years and others had to speed up the process due to the need generated by the period of social isolation. Executives from the financial world gathered at the fourth digital forum organized by the IAEF (Argentine Institute of Financial Managers).

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under the motto “The transformative value of technology in a multidimensional business model”, The day took place at the Puerto Madero Yacht Club, the executives discussed what are the next steps to follow and what will be the impact of technological progress on the companies of the future.

Marcelo Fell, IAEF President said: “In recent years and especially after the pandemic, business strategy in a digital world is a key differentiator, it is impossible to imagine any business area that is not digitized in the coming years, the concept is “transform or disappear”.

For Fell, companies are making their way into a new world: “where we no longer talk about business in two dimensions, but with multiple dimensions with which we must interact: artificial intelligence, metaverse, sustainability, analytics, big data“, Moreover.

“Technology is essential for business. Don’t let the new be a threat to business,” Fell said. Among the most relevant data analyzed by the executives appeared andl Metaverse as a new space to do business: its volume of operations is estimated to grow to $ 700 billion in the next two years.

The most relevant theme of the Digital Finance Forum was undoubtedly the IT security. In the Cybersecurity in the digital world panel, one of its exhibitors, Gustavo Ogawa – Rappi’s vice president of security, said the hacker responds to a natural appetite: “I was a bad hacker, I committed crimes when they weren’t known to be crimes.”

Ogawa then explained that the cybercriminal is the one who uses his skills to seize relevant information for his own benefit or for the benefit of third parties.

“The hacker currently collaborates with companies. Today, companies have internal hacking teams. EThe hacker discovers the vulnerabilities in the system. This is very useful for a company, “Ogawa said.” There are two teams of hackers, one offensive and one defensive, red and blue, of military origin. ”

The speakers agreed that it is essential to invest smartly in Cybersecurity, this investment should be around 8% of the company’s budget, Today, however, about 3% is invested, which is very little, it is not enough.

In addition to insufficient investments, this sector, which is essential for the proper functioning of companies, suffers from a shortage of talent. As explained specialists in the world there are 4 million experts in Cybersecurity. In Latin America, at least 600,000 are missing. We need a huge investment in Cybersecurity proportional to the enormous risk of not doing it, of not investing.

“In any case, we experts do not eliminate the risks, we only reduce the possibility of attacks. In 95% of cyber attacks there is human error. Cyber ​​attacks have brought down the insurance business, the business has it is reduced and smaller, ”added Ogawa.

Source: Clarin

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