A dream drink. In its own sense. On Wednesday, Coca-Cola unveiled the latest product in its range to launch on August 15 in a limited edition in the United States and Canada: Coca-Cola Dreamworld. With this new reference, the American giant claims to have bottled “the surrealism of the subconscious” and promises to introduce the flavor of “dreams”.
“We wanted to create a dream-inspired beverage that was similar to Coca-Cola but with additional elements that would bring the joy and sparkle of dreams to life,” a company spokesperson told CNN. If it does not give more details about this new flavor, the group states that “Dreamworld plays with the unexpected and will undoubtedly spark (…) the debate among consumers … which we salute”.
Flavor “pixels”, flavor “space”…
It is not the first time that Coca-Cola has developed such a crazy concept with the aim of arousing the interest of consumers in a context of falling consumption of soft drinks on the other side of the Atlantic. Its platform dedicated to innovation, Coca-Cola Creations, launched in February, was already at the origin of Coca-Cola Starlight flavor “space” and Byte flavor “pixels” marketed in limited edition in recent weeks.
For each of these new products with intriguing flavors, Coca-Cola Creations offers consumers an expanded online experience. Dreamworld cans and bottles will be no exception as a QR Code will allow access to an augmented reality “musical experience” created in collaboration with the Tomorrowland festival. Customers who scan it will have their own avatar with which they can listen to music and play games.
Source: BFM TV
