Casino wants to gain a foothold in the second-hand market. After changing the name of its stores “Géant Casino” last month, the group continues to innovate with the launch of a new brand concept. Called O’caZ, the latter will specialize, as its name suggests, in the sale of second-hand products, according to information from the Le Web Grande Conso site published this Friday. A strategic choice for the group, at a time when inflation, which continued to accelerate in July, continues to affect the purchasing power of the French.
This new store will open its doors on Wednesday, August 17, in Le Puy-en-Velay (Haute-Loire). It will replace an old Casino Bio that had to close its doors due to poor results.
A partnership with EasyCash
As the Le Web Grande Conso site recalls, Casino had already tried to enter the second-hand market in February 2020. At that time, the group had forged a partnership with EasyCash. Corners of the specialist in the sale of second-hand or reconditioned products had been installed in certain Casino stores, before the group definitively put an end to this collaboration. Cora and Auchan then joined forces with EasyCash.
For this new operation, Casino could offer a more diversified offer than second-hand in the strict sense, since arrivals have been mentioned, according to the portal Le Web Grande Conso. The brand could also carry out destocking operations.
Since 2018, E.Leclerc has also been present in this market with dedicated spaces in these hypermarkets.
Source: BFM TV
