The group of entrepreneurs Les Cousins is a specialist in the digital transformation of companies. Can you tell us more?
Les Cousins is a collective of former decision-makers from major French groups who were at the helm of their company’s digital transformation when they were in office. Through their long professional experience, our mentors know the heaviness of the tasks and the difficulties that companies face when they want to innovate or launch new services; Keep in mind that 9 out of 10 projects never come to fruition.
To speed up the transformation and implementation of digital projects, we had the idea of establishing commercial alliances between companies and specialized start-ups that provide their expertise through ready-to-use solutions.
Is the objective, therefore, to propose meetings between companies and start-ups from your network?
Absolutely ! Les Cousins are at the heart of this ecosystem, like a matchmaking agency, to match each business with the right start-up, based on their specific business needs.
Our network is now made up of more than a thousand people, whether they are CMOs, digital managers or business leaders, and a hundred startups that we take the time to select. The objective of this relationship is then to lead to a business partnership that allows customers to quickly implement their project together with specialists.
What companies can use this service today?
In order to carry out the transformation projects of a company and for it to be fully effective, it is absolutely necessary that the collaborating start-ups are experts in the same field of activity. We now cover a dozen sectors such as insurance and finance, PropTech, energy, retail, luxury and even beauty.
Therefore, we offer this service to companies in these different business sectors, whether they are CAC 40 players or medium-sized companies with a few hundred employees.
However, some players may be reluctant to launch new digital projects.
To make the transformation, you must first of all dare to undertake; this is the best way to test your solutions. After having defined their line and their operational strategy, we recommend that companies come and test several of the building blocks of their project together with one of the start-ups in our network specialized in the field in question.
In general, where is the digital transformation of companies in France?
To tell the truth, the digital transformation has long been experienced as a limitation in our country. Many companies have embarked on new digital projects due to the health crisis, or due to the situation in Ukraine, for example; very few actors wanted to undertake this kind of transformation out of conviction.
Therefore, our desire is to provide pragmatic and operational solutions so that these players can quickly implement them, in order to remain competitive and attractive.
This content was produced with SCRIBEO. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
