Unicenter, new brands in the food court.
With the reactivation of post-pandemic activities, the Unicenter shopping center of the Chilean group Cencosud has put a renovation plan is underway both in the building aspect and in its services. For what, invested about $ 500 million. The strategy aims to continue to focus consumer magnets for the 1.5 million people who visit the mall on average monthly.
Remodeling takes place later the exit of Falabella, the Chilean department store that for years occupied a mega space on three levels and was one of the main purchasing engines of the mall. Today part of that place is occupied by the local chain Landmark, more focused on home decoration products. Currently, level 1 of the iconic building located on the Panamericana e Paraná, in the Martinez neighborhood, is occupied by that brand in a mega space of 6,000 square meters.
The mall had other outlets, such as Dr Martens, which had more to do with the difficulty of bringing products from overseas, under the Economy’s restrictions on imports. However, according to sources from the mall, “it’s a very good year in terms of employment”.
even a few months ago Jumbo, the supermarket located inside the shopping center has renovated its spaces. “The investment included the refurbishment of the building ranging from layout to improvements in terms of sustainable and ecological use and the incorporation of new technologies applied in the cash lines “They commented on the chain. In turn, part of the supermarket space has been, since December last year, Easy, the chain of household items, which occupies a new store of 4,150 square meters.
Among the innovations proposed in the shopping center, and certainly in response to a changed demand after the pandemic, the second level will become a space for sport and leisure. There will be seven large stores for the leading brands in the sector. One of these is Puma, which will expand the premises it already had to an area of 1005m2 “.
For its part, the food court is another of the mall’s bets that has now been renovated with a modern and industrial style of black iron and wood. To him, recognized brands such as Le Braci, Pani, Deniro and the Club de la Milanesa. In this restyling of the sector known as Paseo Gourmet, Le Pain Quotidien, Panera Rosa and OhTea! Will also operate, in addition to Almacén de Pizzas, already operational.
The Unicenter, one of the largest shopping malls in the country, also maintains its range of services, such as a gym, hairdressers, a pharmacy, a bank, 14 cinemas and a children’s play area. As explained on the chain, “the intention is to continue adding options of interest which include, for example, incorporation co-working spaces as well as international brands interested in Argentina and to be present in shopping for 2023 “.
According to Ramiro Ortiz, general manager of Shoppings Argentina, the idea is “to offer customers a 360 ° differentiated experience that will surprise them and make them choose us again,” he said, observing a “increasing influx of people in recent times “as he commented.
The Shopping Centers division of Cencosud SA has been operating in Argentina since 1982, brings together 16 shopping centers in the city of Buenos Aires, GBA, Buenos Aires Province and in the interior of the country. Among them, Plaza Oeste, Palmas del Pilar, Portal Palermo, Portal Lomas, Portal Escobar, Factory Parque Brown, Factory San Martín and Factory Quilmes. These malls bring together more than 1,000 stores they represent about 500 brands.
The Chilean group also operates other Jumbo and Easy stores in Palermo, now in a lawsuit for the restoration of the building. It happens that the Supreme Court has forced the company to restore the property where these mega-stores operate on Bullrich and Cerviño avenues. The sentence orders it the Chilean company must enhance the Centenary Pavilion.
When asked about this issue, sources linked to the Group indicated that “as regards the restoration of the building We do not have an official communication from the company “.
Natalia Muscatelli
Source: Clarin
