The success of Argentina, 1985the film directed by Santiago Miterwhat a star Ricardo Darin Y Pietro Lanzaniit reached figures that surprised even producers and distributors of the film.
The film that will represent Argentina in front of the Hollywood Academy to compete for the Oscar in the category of best international film has been seen by 195,363 spectators since its first Thursday and Sunday, that is, during its opening weekend.
And if you add the preview performances, you get to 197,276 total viewers.
Already on Friday, with Thursday’s ticket sales data, it was assumed Argentina, 1985 it would exceed 100,000 tickets. But no one imagined that it would almost double that figure.
There are several explanations or, rather, the success of the film can be analyzed by several concrete facts, given by reality with the Monday newspaper.
“The truth is that with these incredible historical numbers, I would tell you, we believe we will be close to 300,000 tickets by the end of the week, including Wednesday,” he says, consulted by Clarione, Eric Mc Crea Steele, manager of Digicine, the company that distributes the film. We hope that people continue to accompany us as before. We weren’t expecting much. We expected excellent performance, indeed, but this is beyond any kind of calculation. And this has no other explanation than word of mouth from people, who tell other people that this film is a must, it is worth seeing.
But, on the other hand, there has been an increase in functions as well as cinema screens, which have been added, day after day, due to the strong interest of the people. And this has also helped the public not to run out of tickets, the numbers have grown and the 200,000 tickets sold have been reduced.
In total, 298 screens in 192 complexes exhibited on Sunday Argentina, 1985when originally Thursday it was 235.
Let’s take some examples:
- The Atlas chain, which since before the coronavirus pandemic had not offered functions before 3 or 4 pm, has changed its strategy and scheduled functions for the film with Ricardo Darín as prosecutor Julio César Strassera since noon.
- Belgrano Multiplex cinemas haven’t given late night shows in years. They added late night shows on both Friday and Saturday.
- Another way to measure the success of the film is that, out of the ordinary, Sunday sold more tickets than Saturday, as happened in the Belgrano, Devoto, Flores and Patio Bullrich cinemas.
- The number of tickets sold increases day by day: 33,532 (Thursday), 41,550 (Friday), 58,197 (Saturday) and 62,084 (Sunday).
A battle in the war
As do the large international chains, which have chosen not to be seen Argentina, 1985disagree with the short distance in days from the premiere on September 29 to the date on which Amazon Prime Video – one of the producers of the film – will upload it in streaming, Friday 21 October?
This is a battle in the war. Cinemas want movies in their theaters longer before people can watch them on the sofa at home. The agreements with Warner Bros. and Disney, which we talked about a few days ago, establish that their productions will arrive in streaming respectively on HBO Max and Disney Plus, not earlier than 42 days, six weeks from the commercial release in theaters.
A swallow does not make summer. what is happening Argentina, 1985In short, it will not make a big difference in the numbers of the balance that will be made at the end of the year 2022.
Yes, it is very clear, Hoyts, Cinemark, Showcase and Cinépolis have lost a business.
Source: Clarin
