The success of Argentina, 1985the film directed by Santiago Miterwhat a star Ricardo Darin Y Pietro Lanzanicontinues to add figures that have surprised even the producers and distributors of the film.
Today, with data from yesterday, Friday, has already exceeded 393 thousand spectatorscomfortably beating movies like Smile, The Orphan: The Origin, Tadeo the Explorer 3and the rebirth of Avatar. In accumulated winnings only DC League of Super Pets. The figures belong to Ultracine.
The film that will represent Argentina in front of the Hollywood Academy to compete for the Oscar in the best international film category was seen by 393,726 spectators since Thursday of last week, nine days ago.
At the end of this weekend, which is “long”, it will undoubtedly break the half-million barrier.
Total Friday yesterday
On Friday 7 October, its second Friday on the bill, it was seen by 78,912 viewers, a figure that surpasses all the projections made before its preview.
“We weren’t expecting much. We expected excellent performance, indeed, but this is beyond any kind of calculation. And this has no other explanation than the word of mouth of people, who tell other people that this film is not to be missed, it is worth seeing – he said, consulted by Clarione, Eric Mc Crea Steele, manager of Digicine, the company that distributes the film. “We hope that people will continue to accompany us as they have been until now,” he concludes.
On the other hand, there is an increase in functions as well as cinema screens, which are added, day after day, due to the strong interest of the people. And this has also helped the public not run out of tickets, the numbers have grown and the 400,000 tickets sold have been reduced.
On Sunday, a total of 298 screens in 192 complexes exhibited Argentina, 1985when originally the first Thursday was 235.
Let’s take some examples:
- The Atlas chain, which since before the coronavirus pandemic had not offered functions before 3 or 4 pm, has changed its strategy and scheduled functions for the film with Ricardo Darín as prosecutor Julio César Strassera since noon.
- Belgrano’s Multiplex cinemas haven’t given late night shows for years. They added late night shows on both Friday and Saturday.
- Another way to measure the success of the film is that, out of the ordinary, Sunday sold more tickets than Saturday, as happened in the Belgrano, Devoto, Flores and Patio Bullrich cinemas.
Very soon on Amazon
As the days progress from its premiere, the date scheduled by the Amazon Prime Video streaming platform to be added Argentina, 1985 to your offer of proposals.
The “window” that was set was three weeks, and now there are ten days. In a very short time, therefore, Argentina, 1985 you can see it in homes: the date is October 21st.
Another special fact that Axel Kuschevatzky, one of the film’s producers, comments on his networks is that the film will hit theaters in Mexico next week. In addition, it has already been released in Peru and has been sold out.
A battle in the war
As do the large international chains, which have chosen not to be seen Argentina, 1985Disagree with the short distance in days from the premiere on September 29 to the date on which Amazon Prime Video – one of the film’s producers – will upload it in streaming, Friday 21?
It is very clear that Hoyts, Cinemark, Showcase and Cinépolis have lost a business.
But this is a battle in the war. Cinemas want movies in their theaters longer before people can watch them on the sofa at home. The agreements with Warner Bros. and Disney stipulate that their productions will arrive in streaming on HBO Max and Disney Plus, respectively, no earlier than 42 days, six weeks after the commercial release in theaters.
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Source: Clarin
