That Hernan Cattaneo is an imposing artist may not be new, but the repercussion that every presentation of the Argentine DJ and producer has, for example, in Cordoba It is already a novelty.
Is that the economic impact of the presentations of the artist there – who in 2018 won the award for the best DJ in this genre awarded by the DJ Awards of Ibiza– was greater than one billion pesos.
The production company BNP has hired a consultant to measure the income generated for the Mediterranean city by the shows that Cattaneo held last June. And almost 75% of the public that attended traveled from different parts of the country – and also came to Cordoba from abroad – which had a high incidence in hotels, gastronomy and transfers.
In the 2022 edition, BNP commissioned the consultancy firm Delfos to carry out market research. And the numbers are astonishing: $ 1,085,932,361 of global income in several beneficiaries in the city of Córdoba and its surroundings.
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Of the most pending items, $ 266,160,048 was billed for accommodation, accounting for 25.5% of the total. The gastronomic ones raised $ 224,862,017 (20.7% of the total) and the transfers generated $ 251,430,120 (23.2% of the total).
The event is musical and also tourist, since, according to the study, 74% of the participants in the show come from other countries, provinces and countries. 33.3% of those who participated stayed in Cordoba for 3 nights and 23.1% for 4 nights.
At the employment level, the numbers are also relevant: in the organization and production of the show alone, there were 800 jobs, employed by BNP and its suppliers.
On the other hand, those consulted were asked how they learned about the performances in Córdoba, and 44% discovered it through the artist’s official communication, 40% virally, through friends and / or acquaintances.
Source: Clarin
