In several senses, between Argentina in 2001 and this one It feels like more than 21 years have passed. From the value of the dollar to the technological breakthroughs of the era, nothing is what it used to be. And, focusing on TV, and then putting the maximum zoom in the first local Big Brotherthe game will remain the same… but, as the tango says, how the years change things.
Like a sample button, the screen that acts as a link between “the inside” and “the outside”, appealing to the universal jargon of the reality show created by John de Mol in the late 1990s in Holland, marks one of the big differences.
Soledad Silveyra, the first presenter to have the Telefe cycle, appeared in a bulky 20-inch, now labeled vintage, almost collectible. Now enter Santiago del Moro “the most famous house in the country” (and to think that the most famous was believed to be the Rosada) almost like a blow-up, through a 64-inch, finished, ultra high definition.
Since that night of March 10, 2001 (the first edition ended on June 30 of that year) until Monday October 17, 2022, not only have two decades passed, but TV as a medium has changed considerably: streaming platforms have gradually taken away traditional viewersand the valuation auction went to sting.
Curiosity has no expiration date
Anyway, GH has become, surprisingly, this year’s tankwith an average moving above the 20 points per day on average. The button? Who knows: Susana Giménez has taken another sabbatical, Mirtha Legrand and Marcelo Tinelli do not call as before and local dramas are conspicuous by their absence on the seven air channels.
In that picture, the ability to witness a group of strangers seems to continue to appeal. And that in the casting of this tenth season has not appeared -until now- no particularly endearing characters, as was Gastón Trezeguet in that debut of the Dutch format in Argentina.
The participant who got on the third step of the podium of that inaugural edition (which won Marcello Corazza) is now a fundamental part of Telefe’s debates on the programme, in which they too are included Sol Pérez, Analía Franchín and Laura Ubfalamong others.
In 2001, for example, one of the speakers was the sociologist Eliseo Verónwho managed to explain how a televised running of the bulls idea could be a prime time hit. Even if it wasn’t from the beginning: the debut gala got 14.1 rating pointspinching at the heels of Saturday bus that Nicolás Repetto had moved from Telefe to El Trece (he won with 14.2).
Of course to know the official figures of Ibope we had to wait two days: so there was no minute-by-minute measurement, and the final averages were only known after 48 hours. Yup, vaults painted in sepia. In the following gala, GH was already in the lead with 16 (against Nico’s 12), to say goodbye in June with an average of 36.1. A real phenomenon for a TV that lived only on numbers.
And, suddenly, the arrival of those unknown boys have emerged from a casting I had the coffee, the elevator and the talks in the office.
Everything goes on “inside”
From season one to this one, the number of participants grew by 50%.: 12 entered, now they were 18 (until now, after the departure of María Laura from Catamarca, 11 remain inside, heading to a final with no definite date).
Y They are not the only numbers that have increased. The first home, built under the supervision of an engineer on a lot owned by Telefe, made that clear that was neither scenery nor painted cardboard. It was a real home. Habitable, comfortable, spacious, bright. Well equipped, but forget the blinds of course. And the extra spaces.
The current one has moved from the block, but is still in Martínez (at 15 blocks away). And it has grown to such an extent that It has 2,200 square meters and is the largest of all Argentine editions.. It has a sauna and everything.
And not to mention the technical part: of the 30 cameras (including 4 infrared) that tried to show everything in the first few seasons, it went to 65 that are used now, and that bring what you see day and night, in the bathroom, in the pool, in the spa, everywhere. there is no privacy That’s the idea.
From the original 70 microphones we have increased to 87 (between the tie clips used by the participants and those of ambient sound), capable of capturing even whispers. Indeed, something inaudible (with the TV volume set to 87) that La Tora said to Juan at the beginning it was taken as evidence for a penalty against them, for breaking the rules.
“Everything has improved considerably, both in the quantity of equipment and in the technological quality. We have advanced digital treatment. Y We have assembled a staff of 150 who rotate to see everythingabsolutely everything that happens in the house,” tells a broad clarion one of the producers of Big Brotherwho acknowledges that there is also another group attentive to the pulse of the networks.
Virtual big brothers
In the early years of GHthey talked about what was seen and the answer was in word of mouth or late rating. Now, to these two ways of return is added the immediate imprint of social networksin which there is not only an opinion about what is seen, but also before each nomination or elimination gala, campaigns are interwoven with their respective hashtags.
Hashtags, on the other hand, that They have changed in this month and a halfbecause of the cry -the majority- they bring out Alpha (the oldest of the group, at 60) and crown Augustinewho have been baptized fraud (for Lord of the Rings) e They even made a Frdoneta for himnow they ask for the head of the boy who was baptized as “Lion”but his roar is creepy “outside”.
With guaranteed insulation –on the other side of the wall were cellphones, watches, and computersamong many other things, what the networks say does not influence “the interior”but it is a key element in game analysis for outsiders, including production.
“Not everything the networks say is true, we know that. The other day we were talking about scams or our favorites and none of that is true but what the fans or viewers putting in their accounts gives us a lot of power. We are attentive to everything and always one of the guys is a trend for something. There is always a hashtag with GH”, they comment.
Taking that into account Facebook was created on February 4, 2004. and that Twitter was born on March 21, 2006, there have been several Big Brothers without netsand fanaticism -at the end of the first edition- it came to take the form of a street banner in favor of Trezeguet or Tamara Paganinifinalist in 2001.
One program for more than one channel
Just as now the best segments are rerun in the daily prime time editions of Telefe e you can watch live for 24 hours on Pluto TV (the stream free from Paramount), in 2001 DirecTV had assigned five signals to that lookout format: four situations of transmission from different sectors of the house e in the fifth there was a mosaic so as not to miss anything.
And it didn’t just matter what the first 12 participants did, but also who lived there. the cow Margarita, which was milked twice a day, the calf Ernesto and several hensto which pets were later added.
But of the 112 days of confinement in the first season, Margarita and Ernesto could only be 82 years oldbecause a veterinary team took it over the animals had become stressed by confinement and cameras. They did not go to the license plate, but had to leave the house.
There are no more pets garden (the boys ate what they picked) and some rules have changed: this time they will be able to attend the matches of the Argentine national team at the World Cup in Qatar (with special stories for them, of Hernan Feller) Y to have sex they must give consent to the camera.
Also the prize has changed, Safe. of the 200 thousand pesos which was given to the winner in 2001 (Corazza took 121,200, equivalent to the days he was in the game, since signed up as a replacement) now it went to 15 million pesos, plus a prefab house.
If it is true that 20 years is nothing, 21 should be almost the same, but, continuing with the songbook, and with eyes on those of Big Brother, it seems that time is fast. And she doesn’t stop.
Source: Clarin
