On a completely atypical Tuesday, a surprise party, and a country mobilized by the arrival of the Argentine national team players after their consecration as world champions in Qatar, Argentine television has completely changed its grid to reflect the historical moment. And the assessment was accompanied.
According to the unprecedented first figures, they are approxthe five million people who mobilized to (try) to see Lionel Messi up close, Rodrigo de Paul, Angel Di Maria, Dibu Martinez and all other members of the champion team, including the coach, Lionel Scalonimoving in a micro convertible to a trailer unheard of for Argentina.
And later, the celebration was capped off with a poignant Olympic air ridewith players on various helicopters.
By land, the long and slow journey of the Argentine champions aboard the AFA bus, with the legend “world champions” beside three stars on the windshieldand celebrating with the Cup in hand, taking selfies, singing, greeting the thousands and thousands of people who have lived them without stopping as they passed, took over the screen of both air channels and cable signals.
The bet of each channel
Each channel has deployed several mobiles in different points of the route along which the players circulated and which has been modified according to the possibilities allowed by the human tide that has flooded streets and highways, since the exit of the AFA property selection, in Ezeiza, in the its circular route, up to the return to the starting point.
In that context, the TN cable signal was at the top of transmissions with peaks of 12.6 rating pointsaround 14:00, by which time the caravan had already traveled two and a half hours at a crawl.
According to the rating data of the “minute by minute” survey, in the first hours of transmission of the historic moment of the return of La Scaloneta (which left Ezeiza’s property at 11:30) in the air channels alone they had added 18.7 points.
While ElTrece and TN have decided to broadcast and merge their screens in duplexon Telefe they have chosen to make a special broadcast of people’s newswith 14 cell phones in different points of the City of Buenos Aires and in the province of Buenos Aires, covering the entire bus route with samples without interruption.
For his part, Elnueve also prioritized the news with a special dedicated to the caravan. In America, they started on the air intrudersin its usual program, but crossed by the subject, since flower of v interviewed several relatives of the players, such as the grandmother of Gonzalo Montiel or Jorgelina Cardoso, the wife of “Fideo” Di María.
On Public TV, the daily broadcast of Argentine chefs and cooks also changed show, on a split screen, the route of the bus with La Scaloneta and the fervent greetings of the people as it passes. And then the helicopters.
This holiday unlike any other, until now, and the impressive call-up obtained by the Argentine national team after their return as world champions, forced channels to switch on the fly.
The result was also an unprecedented rating, with 41 points added across all air and cable channels covering the caravan route and helicopter flight.
Around 16:00, the numbers that have been recorded (always in “minute by minute” mode, given that the averages will be known on Wednesday) have been 10.1 for NT; 8.2 for Telefe; 6.5 for El Trece; 5.1 for C5N; 2.1 for El Nueve; 1.9 for CrónicaTV; and 1.7 for public TV. Furthermore, LN+ reached 1.6; the same as America while Canale 26 got 1.4; A24 scored 1.3 points and IPNoticias 0.2 points.
With an open screen, set up to follow samples to the end of the path, this would be the second record in just two daysafter the Sunday broadcast of the final between Argentina and France, broadcast by Public TV and the TyC Sports signal, it achieved more than 63 points by adding the numbers of both screens.
Source: Clarin
