Gangnam Style, the famous song by South Korean rapper Psy, celebrates 10 years this December 21 since it became the first video on the YouTube platform in exceed 1 billion views.
The song, released five months earlier, was supposed to be a product aimed exclusively at the South Korean audience, but It ended up becoming a global viral phenomenon and in one of the cornerstones of the “Hallyu” phenomenon, the so-called wave of South Korean popular culture.
After overcoming the problem at the end of November 2012 Babyfrom Justin BieberAs the most viewed video in internet history, the song by Psy, whose real name is Park Jae-sang, took just 24 more days to amass nearly 200 million views –reaching almost 75 views per second worldwide– up to exceeding the threshold of 1,000 million.
an ironic song
The humor exuding from the song, which pokes fun at those who seek to imitate the lifestyle associated with Seoul’s upscale Gangnam district, or its choreography, which includes the famous “horse trot” step, are some of the keys to frenzy which sparked this beautiful cut.
The video, posted on YouTube the same day the song was released on July 15, 2012, now has more than 4.627 million views.
The success in 2012 of the video of gangnam stylewhich also includes singer Hyuna, opened the door to Many K-Pop groups will use the Google-owned website to promote themselves Worldwide.
Blackpink, the girl band founded in 2016, are right now the perfect example of this trend, as they are the musical group with the highest number of subscribers (over 83 million) on YouTube.
For his part, Psy, who is about to turn 45, released his new studio album this year, Psycho 9thwhich includes collaborations with big names in South Korean pop such as Suga of BTS, Sung Si-kyung, Heize, Crush, Tablo and Hwasa of girl band Mamamoo.
Serious problems for the singer
In June 2019, a hugely successful Korean singer had to come out and apologize for recording sex scenes without consent and going viral. And the question took an unexpected flight.
Jung Joon-Young -it was him- was 30 years old and had to announce his retirement from public life. He was investigated by the justice of that country. And many other stars have come under the magnifying glass.
The theme splashed one of the leading exponents of that industry, Psy, the same as the gangnam style.
The musician was forced to testify before the police over his relationship with Yang Hyun-suk, the founder of the major entertainment company YG Entertainment.
This record label, manager and producer manages K-pop groups all over Korea, manages their careers and their recording, concert and even merchandising businesses. In fact, YG Entertainment carried Psy’s career forward for eight years and was the basis of the success of the gangnam style.
In May, a Korean TV station exposed an investigation that the company had provided prostitution services to a number of foreign investors who attended a dinner in Seoul in July 2014.
In The Hollywood Reporter They explained that Yang Hyun-suk and Psy were good friends and Psy attended that dinner. An event which was also attended by entrepreneurs wanted by Justice. Police authorities have tried unsuccessfully to establish If the famous singer had a connection to any crime.
Source: Clarin
