It was an open secret. Having won the twelve months, and comfortably compared to its competitors, it was sung that Telefe would keep the trophy of having been the most watched channel of 2022. But we had to wait for the official averages, known this Monday 2 January.
Thus, according to Kantar Ibope Media’s spreadsheets, in the main segment, from Monday to Sunday from 12 to midnight, average 8.6 points, far from his historical follower. El Trece was second with 4.4. The surprise this year was given by Public Televisionwhich ranked third, with 3.4, thanks to the broadcasts of the World Cup matches in Qatar.
Fourth place went to América, with 1.6, followed by Elnueve with 1.5, Net TV with 0.2 and Bravo, with 0.1.
the podium of even the measurement of the so-called “working day scheduling” sees Telefe at the top with 9.6, ahead of El Trece (4.7) and public TV (2.8).
In a year when the big open-screen characters haven’t had the brunt of their best times (Marcelo Tinelli failed to return to being the well-known tank, Mirtha Legrand had a tepid return – numerically speaking – with her television table and Susana Giménez was conspicuous by her absence), the glory went to reality and entertainment.
Most viewed of each channel
The most successful of 2022, in terms of programs, was Big Brother, the reality show that Telefe premiered on Monday October 17th. He has since averaged 19.4 points. runner up The Argentinian voice with 14.2 and, third, Master chef celebrity 3 with 14.1.
The three correspond to Telefe and They give the pattern of where the public’s taste was moving: competition in different areas, the adrenaline of others, lthe life stories of the participants and, in some of these cases, the public vote to define the instances.
Moreover, national nonfiction (the absence more significant and worrying of the year), the balance was necessarily biased towards other items.
As for the El Trece screen, The celebrity hotel took the lead with 10.5 points, followed by 10.3 in a special on the same program and 9.5 in The 8 steps of the millionthe hit of Guido Kaczka, one of the best Argentine TV hosts.
In America, the most watched was THEY with 3.1, ahead of intruders (with 2.5) and in the afternoon, with a tenth less. In Elnueve drove blessed with 4.1, followed by the news: TV 9 at noon scored 3.2 and the nightly broadcast, 3.
Net had at its apex The best of how everything, The Lord of the Rings and Empire, all three with 0.5. And the podium Bravo formed with Avenue Brazila National chain Y distill loveall with 0.2.
Public TV this year had historic numbers thanks to the broadcast of the World Cup in Qatarwho got the highest average on the status screen, with 13.9. The second was the Playoffs 2022 with 12.3 and, third, Post World Cup Qatar 2022with 9.4.
Football won by a landslide
It becomes clear that that month when football was a magnet for spectators changed the usual evolution of average ratings. To such an extent that, beyond the most popular programmes, the isolated broadcasts featured Lionel Scaloni’s team almost exclusive.
From the 10 most viewed in that sectioneight correspond to Qatar: high, obvious, the final that the Argentine national team beat France on 18 December, with an average of 38.4 points (aside from what it got from DirecTV and TyC Sports), followed by the Argentina versus Holland (37.6) and the Argentina versus Croatiawith 35.8.
Recently In the ninth step of that special list, a Big Brother gala appears with 22.2, before the ceremony of Martin Fiero, of May 15, which rounded 22 points, from Telefe. To be shuffled and given again, that 2023 has just begun… although the GH continues unabated.
Source: Clarin
