There are no coastal magazines, no living rooms set up next to the sea lions of Mar del Plata, no Mirtha Legrand greeting her audience behind the window of her lunches, no everything that was in other seasons. Summer TV isn’t what it used to be. And how is it now? Not weird, not too hotbut gradually the channels are trying to win back their audience.
Beyond some isolated news in the seven air signals, the year that has just begun, the strongest day of open television has been – so far – Monday the 9th January, the date chosen by El Trece to schedule four previews. And Telefe modified his dynamics on the counterattack, a strategy that paid off.
Because not only did it stay in the day (11.4 points average), but it also obtained the highest marks in Big Brother, the reality show whose tenth edition began on October 17: moving the elimination gala from Sunday to Monday (was was Alexis) e making Santiago del Moro enter the house by surprisehe collected 22.4 points.
At that time, El Trece was serving one of its main dishes: the second season of The hotel of the famous, who scored 4.8 points. The other three premieres didn’t fare much better, but TV usually takes its revenge.
early afternoon, The usual strangers (Alex Caniggia’s entertainment cycle) obtained 4.4 points and, in the second afternoon, the Mexican telenovela My luck is in loving you reached 1.9 and the Turkish Mother’s love1.7.
TO Februarythe commanding channel Adrian Suar the debut of the Paraguayan actress is expected lali gonzález as driver of What’s your sign?who will go in the afternoons, trying to pair up and find empathy through the Zodiac.
Y The second season of Argentina, land of love and revenge will arrive in March or April, the Polka fiction whose filming ended in mid-December. will go in early eveningwith a cast led by Federico D’Elía, Federico Amador, Justina Bustos and Juan Gil Navarro.
Also, sometimes in the first half of the year, there will be news about Telenochegiven that Diego Leuco plans to continue his streaming career. In addition to the rumors of his separation and possible replacements, for now, from the channel, they ensure that there is nothing definite. At the moment, the journalist is on vacation.
Telephe’s Letters
While she knows how to get the most out of her stellar schedule, Big Brother (with its refined and satellite cycles), the channel does not lose sight of the renewal of its different slots.
This month, still without a precise date but with the certainty that it will go in the afternoon, the turkish can will come Eda and Serkan: is it love? Eda is a brilliant young woman who works in a flower shop and dreams of becoming a successful landscaper. but in soap operas there is always a “but” and the one in this story is that his scholarship is canceled and he can’t continue studying.
The Challenge is set to premiere in Februarywhich will go into early evening and can also be seen on Paramount+.
The reality show that offers challenges of physical dexterity and stretches the limits of survival will be commanded by Marley.
The list of participants includes Sol Pérez, Rodrigo Mora, Floppy Tesouro, Lizardo Ponce, Jujuy Jiménez, Fernando BurlandoLionel Ferro, Benjamín Alfonso, María Fernanda Callejón, Oky Appo, Virginia Elizalde, Julieta Puente, Yeyo De Gregorio, Claudia Albertario, Eva Bargiela, Carolina Duer and Adrián Cormillot.
When I finish Big Brother (who knows when, since the rules keep changing and the size seems to be elastic), it will be MasterChef’s turn, and it will clearly go into early evening. This time there will be no famous participants, but amateur chefs will compete. The driver is not defined yet. Will they give rest to Santiago del Moro?
One of the most sensational news of the TV open in 2023 is the return to an air channel of Copa Libertadores broadcasts after 20 years. They will cover Telefe’s match stories and commentary Juan Pablo Varsky and Pablo Giralt.
America has already moved its chips
In America There are, for now, no more news than what was broadcast in the first days of January: at 11, EPA (the old It’s over there), with the brand new management of Nicholas Magaldi. And, at 22, invadersa loop that cycles through TV’s best or most hilarious, featuring Maria Belen Ludueña and Luis Ventura.
Y LPA schedule change: Florencia Peña’s humor program aired at 11.30pm..
The era of public TV festivals
Like all the years, the status screen devotes the summer months to covering music festivals of the whole country. In preview, from Monday to Sunday, from 21 to 22, Marcelo Iribarne and María Eugenia Molinari present from the studios La previa del Festival País 23with interviews with the artists who will participate in the various exhibitions.
This week’s festival grid:
- Wednesday, Thursday and Friday, from 10pm to 3pm: Jesús María Dressage and Folklore Festival (Córdoba), with presentations by Los Manseros Santiagueños, Indio Lucio Rojas, Luciano Pereyra and El Chaqueño Palavecino, among others.
- Saturday 14, from 10pm to 0.30am: Chamamé National Festival (Corrientes), with performances by Antonio Taibo and Los Mensajeros Del Chamamé, among others.
- Saturday 14, from 0.30 to 15: Jesús María Dressage and Folklore Festival (Córdoba), with presentations by Jorge Rojas and Roxana Carabajal, among other artists.
- Sunday 15, from 10pm to 00.30am: Closing of the Jesús María Dressage and Folklore Festivalwith performances by Los Palmeras and the winning artist of the contest.
- Sunday 15, from 0.30 to 16: Chamamé National Festival (Currents).
Throughout the summer there will also be a screen for the National Knight and Folklore Festival of Diamante, the Fish and Wine Festival of Gualeguaychú, the National Folklore Festival of Cosquín, among many other festival events.
Of course, the year has just begun and channels can shuffle, redeal, and even reveal a card they had saved under seven keys. Moreover, the whims of the rating – not so capricious, by the way – usually attack the tail and cause amazing changes. Nothing that Argentine TV doesn’t know.
Source: Clarin
