As soon as the video was released Music session no. 53, That this On Wednesday January 11, they released Shakira and Bizarrap, the song caused a stir and generated controversy. The Colombian singer and Argentinian producer star are now starring in a record thanks to the impact caused by the song in which she spits all her anger against her ex, Gerard Piqué, to a pop rhythm.
In just twelve hours, since its publication on YouTube, Wednesday at 21, Argentine time, the video has exceeded 27 million views and has left half the world speechless listening to the text in which Shakira spares no attention to the father of his children and his new girlfriend. At the time of writing this note it is worth 65 million.
By the way, the Colombian has also started billing in thousands of dollars, as she announces in one section of the song: “Women don’t cry anymore / Women charge”. If there is scandal, unless it is profitableit’s a lot.
The business is the platforms
Increasingly, the success of a song or an album, by artists of any genre, is no longer measured by the number of albums or tickets sold for shows, and the business has moved into the world of streaming platforms. stream where, toothe public’s response is global and immediate. For this reason, if before a couple of weeks could have been enough to transform a song into a hit, now it happens within a few hours.
The same goes for monetization, which has several ways to transform the impact of this million-view success into millions of dollars, which the platform pays to artists and companies, thanks to the publicity they generate.
This revenue includes what is generated by display, overlay and video ads which are received, for the most part, by video creators. YouTube pays 55% of net revenue for ads displayed or broadcast on your public videos on the watch content page.
In the world of streaming there is still a lot of data that is not so clear, especially when it comes to numbers and profits generated by a video. On YouTube they can go from 0.01 cents to 7 dollars for every 1,000 plays, according to the fame of the creator. In this case, Bizarrap is soaring.
But in addition, many other issues are taken into account, such as whether the video plays in its entirety or not. And that’s how it’s counted. Bizarrap’s YouTube channel continues to generate income, above average, thanks to songs like the recent one with Shakira.
How much does a large generator charge
According to data from the platforms, the monthly revenue of creators like Bizarrap They can generate between $250,000 a month and about $3 million a yearfor advertising on YouTube, to which is added what can be monetized by other platforms.
According to these data, the numbers generated by the new song by Shakira and Bizarrap, when the video was released on Wednesday, January 11, could be between $1,400 and $22,900, just for advertising on the artists’ YouTube channels. The next day, with the numbers updating by the minute, the income would be between $1,500 and $24,300.
And so on the rise, and the repercussion generated by the song appears as a hit that has been around for some time, which translates into more and more collection for the duo.
WD extension
Source: Clarin
